Whatnot
Whatnot is a livestream shopping marketplace for collectibles, fashion, and more, connecting buyers and sellers through real-time video.
Secondary Market Price
Secondary Market Price
How Whatnot Measures Up
To help you manage your Whatnot equity, Prospect has run the company through our machine learning model.
Prospect Rating
2X
Our 2X rating for Whatnot means we project its valuation will at least double in the next four years. For an employee, this indicates a strong potential for the value of their stock compensation to grow significantly.
Exit Risk
Very Low Risk
Our 'Very Low Risk' rating for Whatnot stems from its position as a rapidly scaling category leader backed by top investors, indicating a significantly lower chance of failing to reach a liquidity event for employees when compared to other startups.
Funding Stage
Series E
A company at the Series E stage, like Whatnot, is quite mature and has a solid track record. This generally means more job security and established processes for you as a potential employee.
Secondary Market Price Chart
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Prospect Projected Future Whatnot Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Whatnot's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
Whatnot is a livestream shopping marketplace that operates as the largest platform of its kind in the United States, United Kingdom, and Europe. The company facilitates real-time connections between buyers and sellers across more than 250 categories, including collectibles, fashion, electronics, and comics. Founded in 2019 by Grant LaFontaine and Logan Head, the platform initially focused on collectibles like Funko Pops and sneakers. LaFontaine previously co-founded the product recommendation startup Kit, which was acquired by Patreon, while Head was a product manager at the sneaker marketplace GOAT. Since its inception, Whatnot has expanded its category offerings and geographic reach, with hubs in the US, UK, Ireland, Poland, and Germany.
Looking forward, the company is focused on driving the mainstream adoption of livestream shopping, with its CEO expecting fashion to become its largest category. Whatnot is also expanding its team, with plans to triple its headcount in Seattle. In early 2025, the company raised $265 million in a Series E funding round, reaching a valuation of nearly $5 billion. Recent activities include community-focused events like the first Whatnot Coin Show and a digital experience for San Diego Comic-Con called 'Beyond The Con,' which involved partnerships with brands such as Marvel. The platform has also implemented technical improvements, such as a unified machine learning system for new user feeds that resulted in a 10% increase in engagement.
- Andreessen Horowitz
- Y Combinator
- Greycroft
- DST
- BOND
- CapitalG
- Durable Capital
- Gokul Rajaram
- Operator Partners
- Scribble Ventures
- Animal Capital
- Steve Aoki
- Andre Iguodala
- Wonder Ventures
- Anu Hariharan
- Chris Zarou
- Connie Chan
- Nilam Ganenthiran
- Logan Paul
- Co-Founder, CEO Grant LaFontaine
- Co-Founder, CTO Logan Head
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Whatnot worth joining?
As the leading US livestream shopping marketplace with significant funding and rapid growth, Whatnot shows strong potential. To make an informed decision, you can use a platform like Prospect to independently evaluate the company and its equity offer against other top startups.
What should I do with my Whatnot stock?
Managing private stock requires careful consideration of tax implications, exercise windows, and potential liquidity events. Tools from platforms like Prospect can help you model different financial scenarios and create a strategy to maximize your equity's value.
Can you sell Whatnot stock?
Because Whatnot is a private company, its stock is not traded on public exchanges and selling shares is often restricted. Liquidity can sometimes be found through secondary markets or company-approved tender offers, which are infrequent and subject to specific terms.
How can I find the value of my Whatnot stock?
The value of private stock is formally determined by a 409A valuation, though its latest funding round offers a market-based indicator. For a forward-looking analysis, Prospect provides data-driven models to help project the potential future worth of your startup equity.
What is Whatnot's equity worth?
According to its most recent funding round in early 2025, Whatnot has a valuation of $5.0 billion. The company is at the Series E stage and has secured between $700 million and $1 billion in total funding.
What is Whatnot's stock ticker symbol?
Whatnot does not have a stock ticker symbol, as it is a privately held company. Ticker symbols are only assigned to companies once they list their shares for trading on a public stock exchange.
Can I buy or sell Whatnot stock?
As a private company, Whatnot stock is not available for purchase or sale on public stock markets like the NYSE or NASDAQ. Buying shares is generally restricted to accredited investors in private funding rounds, while selling is limited to occasional, company-approved liquidity events.
What is the criteria to buy or invest in Whatnot stock?
Investment opportunities in a private company like Whatnot are typically reserved for institutional firms and accredited investors during specific fundraising rounds. The company does not offer its shares to the general public and therefore does not publish investment criteria.
