Whatnot
Whatnot is a livestream shopping marketplace for collectibles, fashion, and more, featuring interactive auctions and product quality verification.
Secondary Market Price
Secondary Market Price
How whatnot.com Measures Up
To help you manage your whatnot.com equity, Prospect has run the company through our machine learning model.
Prospect Rating
2X
Our rating suggests Whatnot could be worth at least twice its current value in four years. For an employee with stock, this rating represents the potential return on your equity if the company has a successful exit.
Exit Risk
Very Low Risk
Our “Very Low Risk” rating for Whatnot is based on its status as a rapidly scaling category leader backed by top investors, which suggests a lower probability than other startups that it will fail to reach a liquidity event for employees.
Funding Stage
Series E
For a potential employee, a Series E funding round indicates that Whatnot is a mature company that has successfully navigated its early growth phases. This means you'd be joining a more established business, which can offer greater stability than a brand-new startup.
Secondary Market Price Chart
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Prospect Projected Future whatnot.com Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for whatnot.com's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
Whatnot is a livestream shopping platform that operates as the largest of its kind in the United States, United Kingdom, and Europe. The company facilitates real-time connections between buyers and sellers across more than 250 categories, including fashion, electronics, sports cards, and jewelry. Founded in 2019 by Grant LaFontaine and Logan Head, the platform initially centered on collectibles like Funko Pops and sneakers, with an emphasis on verifying items to ensure authenticity. Since its inception, the company has expanded its product categories and geographic footprint, operating with a remote co-located model with hubs in the US, Ireland, Poland, Germany, and the UK.
Looking forward, Whatnot is focused on driving the mainstream adoption of livestream shopping, with company leadership indicating that fashion is expected to become its largest category. The company is undergoing significant expansion, including plans to triple its Seattle-based headcount with over 75 new roles in product, engineering, and design. Recent developments underscore this growth; the company raised a Series E funding round that brought its valuation to nearly $5 billion. Co-founders Grant LaFontaine and Logan Head were named to the Vogue Business 2025 Tech Innovators list, and the platform has been featured in publications like The Wall Street Journal and ESPN. Whatnot has also seen substantial growth in niche categories, with U.S. coin sales increasing by 167%, and has improved user engagement by 10% for new signups after implementing a new machine learning system for its user feeds.
- Andreessen Horowitz
- Y Combinator
- Greycroft
- DST
- BOND
- CapitalG
- Durable Capital
- Gokul Rajaram
- Operator Partners
- Scribble Ventures
- Animal Capital
- Steve Aoki
- Andre Iguodala
- Wonder Ventures
- Anu Hariharan
- Chris Zarou
- Connie Chan
- Nilam Ganenthiran
- Logan Paul
- Co-Founder, CEO Grant LaFontaine
- Co-Founder, CTO Logan Head
- Co-Founder, Gustavo Adolfo Costa Borges
- Co-Founder, John Walters
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is whatnot.com worth joining?
Whatnot is a rapidly growing, well-funded leader in the livestream shopping market, backed by top-tier investors and considered a very low-risk opportunity. To determine if joining is the right move for you, platforms like Prospect can help you evaluate the potential value of your equity offer using data-driven models.
What should I do with my whatnot.com stock?
Deciding what to do with private company stock involves evaluating your financial goals and the company's future potential. Tools from Prospect can help you make an informed decision by offering predictive models to forecast your equity's value and providing customized tax-optimization strategies.
Can you sell whatnot.com stock?
As a private company, Whatnot stock is not available for trading on public stock exchanges. However, shareholders may have opportunities to sell shares through secondary markets or company-approved tender offers, and platforms like Prospect offer tools to navigate these sales.
How can I find the value of my whatnot.com stock?
The value of private stock is typically based on the company's most recent 409A valuation and its latest funding round, which for Whatnot was $5.0B. For a more detailed projection, Prospect uses predictive models trained on venture capitalist data to help you forecast your equity's potential future value.
What is whatnot.com's equity worth?
As of its last fundraise in January 2025, Whatnot's total equity was valued at $5.0 billion. The company has raised between $700 million and $1 billion in total funding and is considered a category leader.
What is whatnot.com's stock ticker symbol?
Whatnot is a private company, so it is not listed on a public stock exchange and does not have a stock ticker symbol. Ticker symbols are only assigned to companies once they complete an Initial Public Offering (IPO).
Can I buy or sell whatnot.com stock?
Since Whatnot is a private company, its stock cannot be bought or sold by the general public on open markets. Selling may be possible for existing shareholders through secondary markets, while buying is typically restricted to accredited investors during specific funding rounds.
What is the criteria to buy or invest in whatnot.com stock?
Investment in a private company like Whatnot is generally not open to the public and is typically limited to institutional or accredited investors during organized funding rounds. The company does not publicly list specific criteria for potential investors.
