Whatnot is the leading livestream shopping marketplace in the US. Founded in 2019 by Grant LaFontaine and Logan Head, who previously worked at companies like Facebook, Google and GOAT.

Starting with collectibles like Funko Pops and sneakers, Whatnot has rapidly expanded its product categories to include fashion, electronics, comics, and more. The company has seen impressive traction, with 20x sales growth in 2021, over $260M in funding. Whatnot's engaging platform and entertaining shopping experience have attracted a loyal user base, with the average user watching over an hour of video per day.

CEO Grant LaFontaine believes fashion will soon become Whatnot's largest category as the 250+ company expands its offerings. However, Whatnot will need to work through the challenges of driving mainstream adoption of livestream shopping and fending off competition such as NTWRK and Popshop Live. If successful, Whatnot has the opportunity to become a leading company in what could grow into a $70B+ market by 2026.