Tonal
Tonal is a fitness technology company offering a digital strength system with intelligent resistance for personalized, at-home workouts.
Secondary Market Price
How Tonal Measures Up
To help you manage your Tonal equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series E
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Tonal Prices
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Company Description
Tonal Systems, Inc. is a private fitness technology company that develops and operates a home-based strength training system. Headquartered in San Francisco, the company’s product combines digital weights, data-driven insights, and personalized coaching for modalities including strength training, cardio, and Pilates. Founded in 2015 by Aly Orady, Tonal has raised a total of $450 million in funding. The company’s most recent funding round in May 2023 raised $130 million, with investors including L Catterton and Dragoneer Investment Group.
The company continues to expand its offerings, recently launching a reimagined Pilates reformer experience guided by coach Kristin McGee. Tonal maintains a presence at industry events, such as The Pilates Journal Expo and CES, to engage with the fitness and technology communities. It also publishes data-driven reports, including its "State of Strength" analysis and a "Year in Review" that highlighted community achievements like 85 billion pounds lifted. Active hiring and regular engagement with users, such as a Reddit AMA with its performance innovation team, indicate an ongoing focus on product development and personalization based on member feedback.
- L Catterton
- Dragoneer Investment Group
- Cobalt Capital
- Sapphire Ventures
- Mayfield
- Shasta Ventures
- Kindred Ventures
- THVC
- Delta-v Capital
- Mousse Partners
- Amazon Alexa Fund
- Stephen Curry
- Paul George
- Michelle Wie
- Serena Williams
- Klay Thompson
- Tony Gonzalez
- Rudy Gay
- Kyle Rudolph
- Bobby Wagner
- Drew Brees
- Larry Fitzgerald
- Maria Sharapova
- Mike Tyson
- Sue Bird
- Co-Founder, Aly Orady
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Tonal worth joining?
Deciding whether to join Tonal involves assessing its business fundamentals, growth trajectory, and how the role aligns with your career goals. Platforms like Prospect can help you analyze the potential value of the equity offered, which is a critical component of your compensation.
What should I do with my Tonal stock?
Managing your Tonal stock requires a personalized strategy based on your financial goals, tax situation, and risk tolerance. Using a service like Prospect can help you create customized plans for exercising options and selling shares to optimize your financial outcome.
Can you sell Tonal stock?
As Tonal is a private company, selling its stock is typically restricted to specific events like tender offers or through secondary markets, subject to company approval. Tools from platforms like Prospect can help you navigate these liquidity events and determine the most tax-efficient shares to sell.
How can I find the value of my Tonal stock?
The value of private stock like Tonal's is determined by its 409A valuation and any available secondary market data, rather than a public stock price. Platforms like Prospect use predictive models to help you forecast the potential future value of your equity holdings.
What is Tonal's equity worth?
Tonal's overall company valuation is typically based on the price set during its most recent funding round. To understand what your specific equity is worth, you can use services like Prospect, which model your holdings to project their potential post-tax value.
What is Tonal's stock ticker symbol?
As a privately held company, Tonal is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they undergo an Initial Public Offering (IPO).
Can I buy or sell Tonal stock?
Selling stock in a private company like Tonal is generally restricted to company-approved liquidity events, such as tender offers. Buying shares is typically limited to accredited investors during funding rounds or to employees as part of their compensation package.
What is the criteria to buy or invest in Tonal stock?
Investing in a private company like Tonal is generally restricted to accredited investors who meet specific income or net worth requirements. Employees, however, can acquire equity through their compensation packages without needing to meet these criteria.
