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Parachute

Parachute is a direct-to-consumer retailer offering premium home essentials like bedding, bath, and decor, with a focus on quality.

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$200M
Company Valuation
Updated: 
Jan 2026
ECommerce
Industry
Culver City, CA
Headquarters
2014
Year Founded
160+
Employee Count

How Parachute Measures Up

To help you manage your Parachute equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series C

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val $200M
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Jan 30, 2026

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Prospect Projected Future Parachute Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Parachute's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Parachute is a vertically integrated, direct-to-consumer retailer of home goods, including bedding, bath products, furniture, and decor. The company sells its products online and through a number of physical retail stores in the United States. It emphasizes the use of high-quality materials and sustainable practices, offering products that are GOTS and Oeko-Tex certified, and the company itself is Climate Neutral Certified. Founded by Ariel Kaye in 2014, the Culver City-based company has raised a total of $44.8 million in funding, with its most recent round being a $30 million Series C in July 2018.

The company has not made formal announcements regarding its future plans, but recent hiring activity indicates a focus on continued growth. Parachute is actively recruiting for several key roles, such as a Brand Manager, a Global Sourcing Manager, a Director of Wholesale, and an Ecommerce Manager. These positions suggest an investment in strengthening its brand, supply chain, wholesale partnerships, and online sales channels. The company's commitment to sustainability, including the introduction of circular programs, also points to an ongoing focus on environmental initiatives.

Parachute Notable Investors

  • H.I.G. Growth Partners
  • Upfront Ventures
  • Susa Ventures
  • Suffolk Equity Partners
  • JAWS Ventures

Parachute Founders

  • Founder, CEO Ariel Kaye

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Parachute worth joining?

Deciding whether to join Parachute depends on your personal career goals and assessment of the company's potential. Tools like Prospect can help you analyze the value of your potential equity compensation to make a more informed decision.

What should I do with my Parachute stock?

Managing private company stock involves complex decisions around exercising options, tax planning, and selling shares. Platforms like Prospect offer personalized strategies to help you maximize the value of your equity and minimize your tax burden.

Can you sell Parachute stock?

Selling stock in a private company like Parachute is typically possible during specific liquidity events, such as tender offers or on secondary markets. Equity management platforms can provide tools and data to help you decide when and how much to sell for the best possible outcome.

How can I find the value of my Parachute stock?

The value of private stock isn't publicly listed and is determined by factors like the company's latest 409A valuation and secondary market prices. You can use a platform like Prospect, which uses machine learning models to project your equity's potential future value based on various data points.

What is Parachute's equity worth?

The precise worth of Parachute's equity is not public information and depends on the company's most recent valuation and total number of shares. To understand what your specific holdings might be worth, you can use equity analysis tools that model future value based on company performance and market data.

What is Parachute's stock ticker symbol?

Parachute is a private company, so it does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.

Can I buy or sell Parachute stock?

As a private company, opportunities to buy or sell Parachute stock are limited and typically occur during specific events like secondary sales or tender offers. While platforms like Prospect can help employees navigate selling their shares, buying stock is usually restricted to accredited investors or employees.

What is the criteria to buy or invest in Parachute stock?

Investing in a private company like Parachute is typically restricted to accredited investors who meet certain financial thresholds defined by regulators. Employees may also receive equity as part of their compensation package without needing to meet these criteria.

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