
Mainfactor
Mainfactor provides e-commerce-as-a-service, building and operating direct-to-consumer businesses for artists, creators, and brands in the entertainment industry.
Secondary Market Price
How Mainfactor Measures Up
To help you manage your Mainfactor equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Seed Stage
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Mainfactor Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Mainfactor's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description
Mainfactor builds, markets, and operates direct-to-consumer (D2C) businesses for artists, creators, and brands, with a focus on the music and entertainment industries. The company's services include e-commerce-as-a-service, merchandise strategy, digital marketing, and omni-channel commerce strategy. Its history of projects includes D2C and merchandise campaigns for clients such as Zedd, Raekwon of Wu-Tang Clan, Peach Pit, and Run The Jewels. Key milestones for the company include being ranked No. 58 on the 2024 Inc. 5000 list of fastest-growing private companies in America.
Recent announcements from the company include a nomination for a Music Ally Award in October 2024 for its work on DJ Shadow's album and a Clio Award win in January 2024 for a fan engagement campaign with Run The Jewels. While explicit future plans are not detailed, the company's focus on "commerce transformation" and its published insights on topics like AI innovation and global commerce suggest a continued direction toward expanding its technology-driven e-commerce services.
- Upper90
- Khajak Keledjian
- Gary Veloric
- Jean Pigozzi
- Co-Founder, Mike Fiebach
- Co-Founder, Meredith Franzese
- Co-Founder, Jamie Ross
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Mainfactor worth joining?
Deciding to join any company is a personal choice that depends on your career goals and financial situation. Tools like Prospect can help you evaluate the potential value of your equity compensation, which is a critical part of your offer.
What should I do with my Mainfactor stock?
The right strategy for your Mainfactor stock depends on your personal financial goals, risk tolerance, and tax situation. Platforms such as Prospect can help you build a customized plan for exercising options or selling shares to maximize their value.
Can you sell Mainfactor stock?
Because Mainfactor is a private company, its stock is not traded on a public exchange, but shares can often be sold in company-approved tender offers or on secondary markets. Prospect provides tools to help you navigate these sales and determine which shares are the most tax-optimal to sell.
How can I find the value of my Mainfactor stock?
Valuing private company stock is challenging since it isn't publicly traded and its price isn't readily available. You can use services like Prospect, which uses predictive models and secondary market data to help shareholders estimate their equity's current and future value.
What is Mainfactor's equity worth?
The exact worth of private equity fluctuates based on company performance, market conditions, and recent funding rounds. To understand what your stake might be worth, you can use platforms like Prospect which project a range of likely financial outcomes for your shares.
What is Mainfactor's stock ticker symbol?
As a private company, Mainfactor is not listed on a public stock exchange and therefore does not have a ticker symbol. Ticker symbols are only assigned to companies once they go public through an Initial Public Offering (IPO).
Can I buy or sell Mainfactor stock?
Opportunities to sell stock in a private company like Mainfactor typically occur during tender offers or on secondary markets, while buying is usually limited to employees exercising their stock options. Platforms like Prospect offer tools and personalized strategies to help you manage both exercising options and selling shares.
What is the criteria to buy or invest in Mainfactor stock?
Investing directly in a private company like Mainfactor is generally limited to institutional or accredited investors and employees exercising stock options. There is no open market for the general public to purchase shares before a company goes public.

