Hootsuite
Hootsuite is a social media management platform offering tools for analytics, employee advocacy, AI content creation, and multi-channel engagement.
Secondary Market Price
How Hootsuite Measures Up
To help you manage your Hootsuite equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series B
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Hootsuite Prices
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Company Description
Hootsuite is a software development company that provides a social media management platform for brands and organizations. The platform's tools are used to manage AI content creation, publishing, advertising, employee advocacy, and customer conversations across multiple social media networks. The company serves clients in various sectors, including financial services, healthcare, and education, and also provides online education and certifications through its Hootsuite Academy. Founded in 2008 in Vancouver, Canada, the company has grown to operate globally with 18 office locations. Over its history, Hootsuite has raised $331.5 million in total funding, with its last round being a debt financing of $50 million in April 2018.
The company's recent activities indicate a focus on providing strategic insights and advancing its product capabilities. Hootsuite recently published its 'Social Media Trends 2026' report, which analyzes cultural and strategic shifts in the industry. It also continues to develop its offerings in analytics, social listening, and conversational AI. As a practical example of its platform's application, a case study on the Barceló Hotel Group highlighted that the use of Hootsuite resulted in a 46% increase in followers and a 12% rise in engagement. As of June 2023, the company had also received five awards and recognitions.
- Accel Partners
- Insight Venture Partners
- OMERS Ventures
- Hearst Ventures
- Blumberg Capital
- Co-Founder, Ryan Holmes
- Co-Founder, Dario Meli
- Co-Founder, David Tedman
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Hootsuite worth joining?
Evaluating an offer from a private company requires assessing the role, culture, and the total compensation, including the equity component. Platforms like Prospect can help you understand the potential future value of your equity, which is a key part of that decision.
What should I do with my Hootsuite stock?
Managing private company stock involves complex decisions around exercising options, planning for taxes, and timing sales to maximize your returns. Platforms like Prospect provide data-driven models and customized strategies to help you navigate these choices effectively.
Can you sell Hootsuite stock?
As a private company, selling Hootsuite stock is typically possible through company-approved tender offers or on secondary markets, though it's less liquid than public stock. Prospect offers tools to help you decide how much to sell and which shares are most tax-optimal during these events.
How can I find the value of my Hootsuite stock?
Valuing private stock is complex because it isn’t publicly traded and its worth is influenced by many factors beyond its last 409A valuation. You can use platforms like Prospect, which employ proprietary predictive models to forecast the potential future value of your private company shares.
What is Hootsuite's equity worth?
The precise value of a private company's equity is not public information and changes based on performance, funding rounds, and market conditions. To get a data-driven estimate, services like Prospect can model a range of potential outcomes for your equity's value based on various data sources.
What is Hootsuite's stock ticker symbol?
Because it is a privately held company, Hootsuite is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are only assigned when a company completes an Initial Public Offering (IPO) and lists on an exchange.
Can I buy or sell Hootsuite stock?
Employees can "buy" stock by exercising their options, while selling is typically limited to specific events like tender offers or secondary market sales. Prospect provides tools and customized strategies for both exercising options and navigating sales to optimize your financial outcome.
What is the criteria to buy or invest in Hootsuite stock?
Investing in a private company like Hootsuite is generally restricted to employees receiving equity compensation or accredited investors participating in funding rounds. For employees, managing this investment involves strategic decisions about exercising options and planning for taxes, which is where equity management platforms can provide significant value.
