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Grassroots Cannabis

Grassroots is a cannabis brand specializing in craft cultivation, offering products like flower, concentrates, and diamond-infused pre-rolls.

Secondary Market Price

Updated: 
Feb 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$700M
Company Valuation
Updated: 
Feb 2026
Health
Industry
Chicago, IL
Headquarters
2014
Year Founded
200+
Employee Count

How Grassroots Cannabis Measures Up

To help you manage your Grassroots Cannabis equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

TBD

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val $700M
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Feb 6, 2026

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Prospect Projected Future Grassroots Cannabis Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Grassroots Cannabis's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description

Grassroots Cannabis is a company engaged in the cultivation, production, and sale of cannabis products. Its offerings include flower, all-ground whole flower pre-rolls, a variety of cannabis concentrates, and diamond-infused pre-rolls. The company also sells branded merchandise under the name "Grassroots Gear" and distributes its products through a network of dispensaries. Originating in a house in Chicago, the company focused on developing craft strains and genetics before becoming a brand under Curaleaf.

The company recently introduced a brand refresh with a "new look" and has made several announcements regarding its product line. It launched what it describes as its most potent pre-roll, which is infused with THCA diamonds. Additionally, Grassroots has expanded its offerings beyond cannabis products with a line of branded wearables and accessories. These developments indicate a focus on ongoing product innovation and brand extension.

Grassroots Cannabis Notable Investors

  • Altitude Investment Management
  • Vernon & Park Capital
  • NewLake Capital Partners

Grassroots Cannabis Founders

  • Co-Founder, Mitchell Kahn
  • Co-Founder, Matt Darin
  • Co-Founder, Steve Weisman

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Grassroots Cannabis worth joining?

Deciding to join a private company like Grassroots Cannabis involves evaluating many factors, including the potential value of its equity compensation. Platforms like Prospect can help you model the future value of your equity and compare it to opportunities at other companies.

What should I do with my Grassroots Cannabis stock?

Managing private company stock involves creating a strategy for exercising options and selling shares to maximize your returns while minimizing taxes. Using a tool like Prospect can provide you with customized, multi-year strategies based on your personal financial situation and goals.

Can you sell Grassroots Cannabis stock?

Selling stock in a private company like Grassroots Cannabis is often possible through secondary markets or company-organized liquidity events like tender offers. Prospect offers tools to help you decide how much to sell and identify which shares are the most tax-optimal to offload.

How can I find the value of my Grassroots Cannabis stock?

The value of private stock is typically determined by the company's latest 409A valuation and prices on secondary markets. You can use Prospect's predictive models, which are trained on data used by top VCs, to project the future value of your shares.

What is Grassroots Cannabis's equity worth?

A private company's total equity value is based on its most recent valuation, which is often set during a funding round. To understand what your specific stake is worth, you can use platforms like Prospect to model potential outcomes for your holdings based on company data and market trends.

What is Grassroots Cannabis's stock ticker symbol?

Private companies like Grassroots Cannabis do not have a stock ticker symbol as they are not listed on public stock exchanges. Ticker symbols are assigned only when a company goes public through an Initial Public Offering (IPO).

Can I buy or sell Grassroots Cannabis stock?

As an employee, you can typically "buy" stock by exercising your options, and you may be able to sell shares during specific liquidity events or on secondary markets. Prospect provides personalized strategies on when to exercise options and how to sell shares in the most tax-efficient way.

What is the criteria to buy or invest in Grassroots Cannabis stock?

Investing in a private company is typically limited to employees who receive equity compensation or accredited investors participating in private funding rounds. If you are an employee with equity, tools like Prospect are designed to help you manage and maximize the value of your existing holdings.

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