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Bluecore

Bluecore offers a retail marketing platform that uses predictive data to automate personalized communications for brands across multiple channels.

$1.51

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
$1.0B
Company Valuation
Updated: 
Jan 2026
Marketing
Industry
New York, NY
Headquarters
2013
Year Founded
370+
Employee Count

How Bluecore Measures Up

To help you manage your Bluecore equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series E

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

$1.51
Est val $1.0B
--
Jan 28, 2026

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Prospect Projected Future Bluecore Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Bluecore's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Bluecore is a retail marketing technology company that provides a platform for brands to identify shoppers and personalize communications. The platform uses predictive models and real-time product data to help marketers automate campaigns across email, mobile, websites, and paid media. It serves over 400 brands, including Tapestry, Express, and Lenovo. Founded in 2013 and formerly known as TriggerMail, the company is headquartered in New York, NY. Fayez Mohamood is a co-founder and serves as the company's CEO. To date, Bluecore has raised a total of $238.1 million in funding.

Recent company activities indicate a focus on AI and data analysis. Bluecore's AI-powered shopping assistant, 'alby,' recently reached 20 million consumer conversations and has been credited with a 46% lift in conversion for users who interact with it. The company also analyzes large datasets, recently publishing a report on 1.9 billion shopper events and releasing its 2025 Black Friday Cyber Monday benchmarks. The report noted that repeat buyers drove 53% of all orders during that period. Additionally, the company's India office was recognized as one of the country's Best Places to Work in 2025 for the fourth consecutive year.

Bluecore Notable Investors

  • Georgian
  • Norwest Venture Partners
  • FirstMark Capital
  • Felicis Ventures
  • Silver Lake Waterman

Bluecore Founders

  • Co-Founder, Fayez Mohamood
  • Co-Founder, Mahmoud Arram
  • Co-Founder, Max Bennett

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Bluecore worth joining?

Deciding to join a startup like Bluecore involves evaluating its growth prospects, culture, and the potential value of its equity compensation. Tools like Prospect can help you model the future value of your equity to make a more informed decision.

What should I do with my Bluecore stock?

Managing private company stock involves creating a strategy for exercising options and selling shares that aligns with your financial goals and minimizes your tax burden. Platforms like Prospect provide customized strategies and tax optimization tools to help you maximize the value of your equity.

Can you sell Bluecore stock?

As Bluecore is a private company, you can typically only sell shares during specific liquidity events like a tender offer, secondary sale, or an acquisition. Tools from Prospect can help you analyze these opportunities and determine the most tax-optimal shares to sell.

How can I find the value of my Bluecore stock?

The value of stock in a private company like Bluecore is typically based on its latest 409A valuation or the price set during a recent funding round. To better understand its potential future worth, Prospect uses predictive models to help you forecast your equity's value based on various market signals.

What is Bluecore's equity worth?

Since Bluecore is not publicly traded, its equity does not have a daily market value and is instead determined by private valuations, such as those from funding rounds. You can use a platform like Prospect to model potential outcomes for your equity based on the company's performance and other data.

What is Bluecore's stock ticker symbol?

Bluecore does not have a stock ticker symbol because it is a private company. Ticker symbols are only assigned to companies that are listed on a public stock exchange.

Can I buy or sell Bluecore stock?

As a private company, opportunities to buy Bluecore stock are generally limited to accredited investors in funding rounds, while selling is restricted to company-approved liquidity events. If you are an employee with equity, Prospect can help you navigate opportunities to sell your shares and optimize the outcome.

What is the criteria to buy or invest in Bluecore stock?

Investing in a private company like Bluecore is typically reserved for institutional or accredited investors participating in financing rounds. Employees receive equity as part of their compensation, and platforms like Prospect are designed to help them manage that equity, not to facilitate new investments.

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