AppsFlyer
AppsFlyer is a mobile marketing analytics platform offering tools for attribution, fraud protection, deep linking, and audience segmentation.
Secondary Market Price
How AppsFlyer Measures Up
To help you manage your AppsFlyer equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series D
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future AppsFlyer Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for AppsFlyer's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
AppsFlyer is a mobile marketing analytics platform that provides tools for return on investment measurement, audience segmentation, fraud protection, and customer engagement. The company, which serves sectors such as gaming, finance, and travel, offers a privacy cloud and data clean room to help businesses manage their data. Founded in 2011 by Oren Kaniel and Reshef Mann, AppsFlyer has raised a total of $293.1 million in funding and reached a market valuation of $2 billion as of November 2020. The company reported revenue of $170.8 million in 2019 and currently serves over 15,000 businesses.
The company maintains a focus on market analysis and future trends, recently releasing a "2026 State of Gaming" report in collaboration with Unity and Newzoo, as well as a report on India's market with Google for Business India. In a recent case study, the gaming company Peaksel used AppsFlyer's solutions to reduce test budgets and scale its marketing campaigns. Other recent company activities include publishing technical blog posts on creating AI agents and releasing analyses on marketing strategies for upcoming holiday seasons.
- General Atlantic
- Salesforce Ventures
- Qumra Capital
- Goldman Sachs Growth Equity
- Deutsche Telekom Capital Partners
- Pitango Venture Capital
- Magma Venture Partners
- Eight Roads Ventures
- Co-Founder, Oren Kaniel
- Co-Founder, Reshef Mann
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is AppsFlyer worth joining?
Deciding whether to join a startup like AppsFlyer involves evaluating its business prospects, company culture, and your potential role. The equity compensation offered is also a major factor, as it can contribute significantly to your long-term wealth.
What should I do with my AppsFlyer stock?
Managing private stock requires a clear strategy for when to exercise options and when to sell shares to maximize your financial return. Platforms like Prospect can build a personalized plan to help you navigate tax implications and optimize the value of your equity.
Can you sell AppsFlyer stock?
As a private company, AppsFlyer stock isn't publicly traded, but employees can often sell shares during company-approved tender offers or on secondary markets. Tools from Prospect can help you determine the optimal time and amount to sell based on tax efficiency.
How can I find the value of my AppsFlyer stock?
The value of private stock is typically based on a 409A valuation, which is not always reflective of its future potential. To get a better estimate, equity management platforms use predictive models to forecast your stock's future value based on proprietary data.
What is AppsFlyer's equity worth?
The true worth of private equity like AppsFlyer's is dynamic and depends on the company's performance, future funding rounds, and an eventual exit scenario. You can use financial modeling tools to understand the potential net value of your holdings after accounting for taxes and exercise costs.
What is AppsFlyer's stock ticker symbol?
As a privately held company, AppsFlyer is not listed on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they go public through an Initial Public Offering (IPO).
Can I buy or sell AppsFlyer stock?
Selling private stock is sometimes possible through secondary markets or tender offers, while buying is generally restricted to employees exercising options or accredited investors in funding rounds. Prospect provides tools to help employees navigate the complexities of exercising options and selling their shares.
What is the criteria to buy or invest in AppsFlyer stock?
Investing in a private company like AppsFlyer is typically reserved for institutional investors, like venture capital firms, and accredited investors during specific funding rounds. Employees can also acquire stock by exercising the options granted to them as part of their compensation package.
