AppDirect
AppDirect develops a B2B subscription commerce platform, offering a white-label software marketplace and tools for developer and customer management.
Secondary Market Price
How AppDirect Measures Up
To help you manage your AppDirect equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series H
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future AppDirect Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for AppDirect's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
AppDirect is a B2B subscription commerce platform company that connects technology providers, advisors, and businesses to simplify the process of buying, selling, and managing technology. The San Francisco-based company operates an ecosystem of subscription marketplaces serving over 1,000 providers, 10,000 advisors, and 5 million subscribers. Its core products include AppMarket, a white-label software marketplace; Developer Center, an onboarding tool; and Marketplace Manager, a customer management platform. Founded in 2009 by Nicolas Desmarais and Andy Sen, AppDirect has expanded to a global presence with offices in North America, South America, Europe, and Asia. The company has raised a total of $531.3 million in funding, with the most recent round being $100 million in debt financing in February 2023.
The company's future plans include a focus on distribution, ecosystem-led growth, and strengthening channel partnerships. AppDirect is also adapting to industry shifts by embracing AI-assisted buying systems, in line with market predictions. Recent announcements highlight the launch of the Devs.ai mobile app for iOS and Android, an AI workspace that allows users to automate workflows and collaborate. The company also held its Accelerate 2026 sales kickoff, which emphasized collaboration with partners including Tackle.io, vCom Solutions, and Firstbase, and featured commentary from company leadership on major industry changes, such as Microsoft's licensing overhaul.
- J.P. Morgan Asset Management
- Mithril Capital Management
- Foundry Group
- iNovia Capital
- StarVest Partners
- La Caisse de dépôt et placement du Québec (CDPQ)
- Co-Founder, Daniel Saks
- Co-Founder, Nicolas Desmarais
- Co-Founder, Andy Sen
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is AppDirect worth joining?
Deciding to join a private company like AppDirect involves evaluating many factors, including the potential value of its equity compensation. Tools like Prospect can help you understand what your equity might be worth by using data-driven models to project future value.
What should I do with my AppDirect stock?
Managing your AppDirect stock requires a personalized strategy that considers your financial situation, tax implications, and the company's potential growth. Platforms like Prospect can build customized, multi-year option exercise and stock sale strategies to help you maximize your returns.
Can you sell AppDirect stock?
As a private company, AppDirect stock is not traded on public exchanges, but employees may have opportunities to sell shares through secondary markets or company-approved tender offers. Prospect offers tools to help you navigate these sales, deciding how much to sell and which shares are most tax-optimal.
How can I find the value of my AppDirect stock?
The value of private stock like AppDirect's is typically determined by its 409A valuation, which is based on factors like recent funding rounds. For a more detailed projection, Prospect uses machine learning and data from web traffic, secondary markets, and funding rounds to estimate a likely range of outcomes for your equity.
What is AppDirect's equity worth?
The exact worth of AppDirect's equity is not public information and can be difficult to determine since it is a private company. You can use a platform like Prospect to get a data-driven projection of your equity's potential value based on proprietary models.
What is AppDirect's stock ticker symbol?
AppDirect does not have a stock ticker symbol because it is a private company. Ticker symbols are only assigned to companies whose shares are traded on public stock exchanges.
Can I buy or sell AppDirect stock?
You can typically "buy" AppDirect stock by exercising your employee stock options, while selling is possible during specific liquidity events like tender offers. Prospect helps create strategies for both exercising options and selling shares to optimize your financial outcome.
What is the criteria to buy or invest in AppDirect stock?
Investing in a private company like AppDirect is typically restricted to employees receiving equity compensation, founders, and accredited investors participating in funding rounds. Unlike public companies, you cannot simply buy shares on an open market without meeting these specific criteria.
