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Zwift

Zwift is a fitness company with a gamified platform for indoor cycling and running, connecting users in a virtual world.

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$1B
Company Valuation
Updated: 
Jan 2026
Sports
Industry
Long Beach, CA
Headquarters
2014
Year Founded
370+
Employee Count

How Zwift Measures Up

To help you manage your Zwift equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series C

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val $1B
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Jan 20, 2026

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Prospect Projected Future Zwift Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Zwift's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Zwift is an interactive fitness company that provides an online platform for indoor cycling and running. Described as a "fitness company born from gaming," it utilizes massively multiplayer online (MMO) technology to transform solo workouts into social and dynamic experiences. The platform allows users to engage in virtual group rides, runs, and races. Founded in 2014, Zwift has grown to serve a global user base, reporting 2.5 million registered users across 190 countries as of September 2020. The company is headquartered in Long Beach, California, and has raised approximately $597 million in total funding.

The company maintains a strong connection to the professional cycling world through key partnerships and events. Zwift is the presenting partner of the Tour de France Femmes, with this sponsorship extended until at least 2029. It also has an ongoing partnership with the Alpecin-Deceuninck and Fenix-Deceuninck professional cycling teams, which is set to continue through the end of 2028. User engagement on the platform is significant, with large-scale events like the Tour de Zwift attracting millions of participants and community statistics from one year showing 1.3 billion kilometers ridden collectively.

Zwift Notable Investors

  • KKR
  • Permira
  • Zone 5 Ventures
  • Amazon Alexa Fund
  • True
  • Highland Europe
  • Novator
  • Causeway Media

Zwift Founders

  • Co-Founder, Jon Mayfield
  • Co-Founder, Eric Min
  • Co-Founder, Scott Barger
  • Co-Founder, Alarik Myrin

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Zwift worth joining?

Joining a high-growth startup like Zwift requires assessing its long-term potential and how its equity compensation aligns with your financial goals. Platforms like Prospect can help you model the future value of your equity stake to make a more informed decision.

What should I do with my Zwift stock?

Deciding what to do with your private company stock involves complex tax and financial planning, including when to exercise options or sell shares. Using a service like Prospect can provide you with customized, data-driven strategies to help maximize the value of your equity.

Can you sell Zwift stock?

As Zwift is a private company, you can typically only sell shares during specific liquidity events, such as a tender offer or on a secondary market. Tools from platforms like Prospect can help you navigate these opportunities and determine the most tax-optimal shares to sell.

How can I find the value of my Zwift stock?

Determining the value of private stock requires analyzing data like recent funding rounds, company performance, and secondary market transactions. Prospect uses predictive models trained on this type of data to help you project your equity's potential future value.

What is Zwift's equity worth?

The exact value of a private company's equity isn't public and fluctuates based on factors like company growth, market conditions, and investor demand. You can use a platform like Prospect to get a data-driven estimate of your holdings' value based on proprietary models and market data.

What is Zwift's stock ticker symbol?

Zwift is a private company and does not have a stock ticker symbol. Ticker symbols are assigned to companies only when they become publicly traded on a stock exchange like the NYSE or NASDAQ.

Can I buy or sell Zwift stock?

As a private company, buying or selling Zwift stock is restricted and typically only possible for employees or accredited investors during specific windows like secondary sales or tender offers. If you are an employee with equity, platforms like Prospect offer tools to help you decide when and how much to sell for optimal outcomes.

What is the criteria to buy or invest in Zwift stock?

Investing in a private company like Zwift is generally limited to accredited investors participating in funding rounds or employees who receive equity as part of their compensation. For employees who already hold equity, services like Prospect are designed to help manage and maximize the value of those holdings.

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