
Zeta
Zeta is a financial technology company providing an issuer processing platform for banks to manage credit cards, loans, and deposits.
Secondary Market Price
How Zeta Measures Up
To help you manage your Zeta equity, Prospect has run the company through our machine learning model.
Prospect Rating
This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series D
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Zeta Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Zeta's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description
Zeta provides banking and payment technology for financial institutions. The company's cloud-native, API-enabled platform allows banks and credit unions to create and manage products such as cards, loans, and deposits. Its services cover processing, issuing, lending, core banking, and fraud management. Founded in 2015 by Bhavin Turakhia and Ramki Gaddipati, Zeta is headquartered in San Francisco with a global presence that includes a regional headquarters in Mumbai. The company has grown to over 1,700 employees, and customers have issued over 25 million cards on its platform. In 2023, the research firm Celent recognized Zeta as a leading partner for U.S. banks and credit unions looking to modernize their issuer processing platforms.
Zeta is focused on expansion, particularly in India, across credit cards, UPI, and digital payments. The company continues to engage with the financial industry through events like Money 20/20 and the Global Fintech Fest, where its leadership has discussed topics such as AI in banking and the shift from legacy infrastructure to modern platforms. Recent company discussions have also explored the concept of 'agentic commerce,' which involves using card infrastructure to govern transactions made autonomously by software. In March 2025, Zeta raised $50 million in a Series D funding round.
- SoftBank Vision Fund 2
- Sodexo
- Mastercard
- Optum
- Co-Founder, Bhavin Turakhia
- Co-Founder, Ramki Gaddipati
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Zeta worth joining?
Deciding whether to join Zeta depends on your personal career goals and how the company aligns with them. If you are offered equity as part of your compensation, understanding its potential value is a key part of your decision.
What should I do with my Zeta stock?
Managing private company stock involves complex decisions around when to exercise options or sell shares to maximize your returns and minimize taxes. Platforms like Prospect provide customized strategies and tools to help you navigate these choices based on your financial situation.
Can you sell Zeta stock?
Selling stock in a private company like Zeta is typically possible during specific liquidity events, such as a tender offer or secondary sale. When these opportunities arise, it's important to have a strategy for how much to sell and which shares are most tax-efficient to offload.
How can I find the value of my Zeta stock?
Since Zeta is a private company, its stock value isn't publicly listed, but it's often determined by internal 409A valuations or recent funding rounds. To get a more sophisticated forecast of its potential future value, you can use platforms like Prospect, which use predictive models to project share prices.
What is Zeta's equity worth?
The worth of Zeta's equity is tied to the company's overall valuation, which changes with new funding rounds and business performance. Tools that model private company equity can help you understand what your specific holdings might be worth under various future scenarios.
What is Zeta's stock ticker symbol?
As a private company, Zeta is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are only assigned to companies once they complete an Initial Public Offering (IPO).
Can I buy or sell Zeta stock?
Selling private stock like Zeta's is usually restricted to company-approved windows like tender offers, while buying shares is typically limited to accredited investors during specific funding rounds. Tools from platforms like Prospect can help you prepare a strategy for when selling opportunities become available.
What is the criteria to buy or invest in Zeta stock?
Investing in a private company like Zeta is typically reserved for accredited investors who meet specific income or net worth requirements set by financial regulators. These opportunities usually occur during organized funding rounds and are not open to the general public.

