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Virtuous

Virtuous is a software company offering a fundraising platform for nonprofits that integrates CRM, marketing automation, and donor management.

Secondary Market Price

Updated: 
Jan 2026
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Company Valuation
Updated: 
Jan 2026
Software
Industry
Phoenix, AZ
Headquarters
2014
Year Founded
200+
Employee Count

How Virtuous Measures Up

To help you manage your Virtuous equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series C

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val
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Jan 20, 2026

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Prospect Projected Future Virtuous Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Virtuous's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description

Virtuous Software, Inc. is a Phoenix-based company that develops and provides a responsive fundraising platform for nonprofit organizations. The company’s primary offering is a CRM system designed to unify fundraising, marketing, and donor development activities, while also automating administrative tasks and providing data insights for campaigns. Founded in 2014, Virtuous has grown to approximately 193 employees and has established itself within the nonprofit technology sector. The company has completed multiple funding rounds to support its growth.

Looking forward, Virtuous is focused on continued expansion and product development, supported by a recent $100 million private equity funding round in October 2024. The company regularly onboards new clients, with recent additions including Virtua Health and the Nashville Rescue Mission. Virtuous also engages the nonprofit community through educational content and events. A major upcoming event is the Respond '26 summit, scheduled for May in Dallas, which will offer hands-on training for nonprofit professionals on topics including technology and artificial intelligence in fundraising.

Virtuous Notable Investors

  • Susquehanna Growth Equity
  • MATH Venture Partners
  • Fulcrum Equity Partners
  • PHX Ventures
  • Seven Peaks Ventures

Virtuous Founders

  • Founder, CEO Gabe Cooper

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Virtuous worth joining?

Deciding to join a startup like Virtuous involves weighing the potential risks and rewards of its equity package. Tools like Prospect can help you analyze the potential value of your offer by projecting the company's future equity value based on market data.

What should I do with my Virtuous stock?

Deciding what to do with your startup stock involves complex tax and financial planning, whether you're considering exercising options or selling shares. Platforms like Prospect offer customized strategies to help you maximize your post-tax returns.

Can you sell Virtuous stock?

As a private company, Virtuous stock is not publicly traded, so selling shares is typically restricted to specific events like a tender offer or secondary sale. When an opportunity to sell arises, tender offer tools can help you determine which shares are the most tax-optimal to sell.

How can I find the value of my Virtuous stock?

The value of private company stock is formally determined by its 409A valuation, but its future potential is harder to predict. You can use platforms with predictive models that analyze market data to project the future value of your shares.

What is Virtuous's equity worth?

The precise worth of private equity fluctuates based on company performance, market conditions, and investor sentiment. To get a data-driven estimate, you can use services like Prospect, which uses machine learning models to project a likely range of outcomes for your equity's value.

What is Virtuous's stock ticker symbol?

Since Virtuous is a private company, it does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.

Can I buy or sell Virtuous stock?

As an employee, you can "buy" stock by exercising your options and can typically only sell during specific liquidity events. Platforms like Prospect offer tools to help you create a strategy for both exercising options and selling shares.

What is the criteria to buy or invest in Virtuous stock?

Investing in a private company like Virtuous is typically restricted to institutional investors, accredited investors, or employees receiving equity compensation. Opportunities for the general public to invest are rare before a company goes public through an IPO.

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