Upside
Upside is a retail technology company. Its platform provides personalized offers to consumers, helping brick-and-mortar businesses earn measurable profit.
Secondary Market Price
How Upside Measures Up
To help you manage your Upside equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series D
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
Secondary Market Price Chart
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Prospect Projected Future Upside Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Upside's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
Upside is a retail technology company that operates a platform designed to increase the purchasing power of consumers and the profitability of brick-and-mortar businesses. The company utilizes personalization, data analytics, and mobile applications to offer cash back to users on purchases at participating grocery stores, restaurants, and gas stations. Since its founding in 2016, Upside has grown to serve millions of consumers and tens of thousands of businesses across the United States. The company is headquartered in Washington, D.C., with offices in Austin, Chicago, and New York.
Recent activities suggest a continued focus on expanding its partnerships and validating its business model. The company recently expanded its work with Desert de Oro Foods, Inc. to all 350 of the franchisee's Taco Bell, KFC, and Pizza Hut locations after a pilot reportedly yielded a 60% ROI and attracted 76% new or infrequent customers. Separately, grocery retailer Giant Eagle, Inc. confirmed that Upside drives incremental, net-new sales. The company also engages in industry thought leadership through webinars and was recognized by Built In with nine "Best Places to Work" awards for 2026.
- General Catalyst
- Bessemer Venture Partners
- Builders VC
- Vista Equity Partners
- DCVC
- Co-Founder, Alex Kinnier
- Co-Founder, Wayne Lin
- Co-Founder, João Gaspar
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Upside worth joining?
Deciding whether to join a private company like Upside involves evaluating its long-term potential and the value of its equity compensation. Platforms like Prospect can help you understand the potential future value of your equity and make a more informed career decision.
What should I do with my Upside stock?
Managing private company stock involves complex decisions around exercising options, tax planning, and timing potential sales to maximize your returns. Using a service like Prospect can provide you with a customized, data-driven strategy for your specific financial situation and goals.
Can you sell Upside stock?
Selling stock in a private company like Upside is typically possible during specific liquidity events, such as tender offers or secondary market sales. Tools like Prospect can help you navigate these opportunities and determine the most tax-optimal shares to sell.
How can I find the value of my Upside stock?
Valuing stock in a private company is challenging because it isn’t publicly traded, but you can use specialized platforms to get an estimate. Prospect uses predictive models and secondary market data to help you forecast the potential future value of your equity.
What is Upside's equity worth?
The exact worth of private equity fluctuates and depends on factors like company performance and future funding rounds. To understand what your specific holdings could be worth, you can use platforms like Prospect, which project a range of likely outcomes based on proprietary data.
What is Upside's stock ticker symbol?
As a private company, Upside is not traded on a public stock exchange and therefore does not have a stock ticker symbol. A ticker symbol will only be assigned if and when the company completes an Initial Public Offering (IPO).
Can I buy or sell Upside stock?
Transactions for private stock are generally restricted; "buying" often refers to exercising your stock options, while selling is typically limited to company-approved tender offers or secondary sales. Prospect provides option exercise strategies and tender offer tools to help you navigate both buying and selling decisions.
What is the criteria to buy or invest in Upside stock?
Investing in a private company like Upside is typically restricted to employees receiving equity compensation or accredited investors participating in organized funding rounds. Opportunities for the general public to invest are not available until the company goes public.
