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Turo

Turo operates a peer-to-peer car sharing marketplace where guests can book vehicles directly from a community of local hosts.

$16.91

Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
$1.5B
Company Valuation
Updated: 
Oct 2025
Travel
Industry
San Francisco, CA
Headquarters
2009
Year Founded
1,740+
Employee Count
$16.91

Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
$1.5B
Company Valuation
Updated: 
Oct 2025
Travel
Industry
San Francisco, CA
Headquarters
2009
Year Founded
1,740+
Employee Count

How Turo Measures Up

To help you manage your Turo equity, Prospect has run the company through our machine learning model.

Prospect Rating

TBD

We are still gathering data to complete our evaluation of Turo. Check back soon for our rating and our projection of the company's worth four years from now.

Exit Risk

TBD

We are still gathering data on Turo to train our machine learning model. Check back soon for our exit risk rating for Turo!

Funding Stage

Series E

A company at the Series E stage, like Turo, is well-established and has a proven track record of success. For a potential employee, this generally means more stability and structure than you would find at a brand-new startup.

$16.91
Est val $1.5B
+$13.13 (▲50%)
Jan, 2024 - Jan, 2025

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Prospect Projected Future Turo Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Turo's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description

Turo operates a peer-to-peer car-sharing marketplace that connects private car owners with individuals looking to rent a vehicle. The service allows guests to book a specific car from a community of local hosts for occasions ranging from personal travel to business trips. The platform is active in the United States, United Kingdom, Canada, Australia, and France. Founded in 2009, the company was originally known as RelayRides before rebranding. Over its history, Turo has raised more than $450 million from investors and grown to become one of the largest car-sharing marketplaces, with hundreds of thousands of vehicles listed on its platform.

Recently, Turo has made several strategic moves to adapt to market conditions and expand its reach. A significant development is a partnership with Uber, which allows users in the U.S. to rent Turo vehicles directly through the Uber app. The company has also pursued growth through acquisitions, such as purchasing French competitor OuiCar and select assets from Kyte. However, Turo has also faced challenges, including a 15% workforce reduction in early 2025 due to economic uncertainty and the cancellation of its planned initial public offering (IPO). In the same period, the company received a Bronze Stevie® Award for its customer experience community and was named one of the Best Workplaces in the Bay Area.

Turo Notable Investors

  • GV
  • Kleiner Perkins
  • Canaan
  • Shasta
  • Amex Ventures
  • August Capital
  • Allen & Company
  • Daimler Truck

Turo Founders

  • Co-Founder, CEO Andre Haddad
  • Co-Founder, Shelby Clark

Peer Group Comparison

Vs Peer Group of >$4B Startups

Peer Group Comparison

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Turo worth joining?

Deciding if Turo is worth joining requires evaluating its growth prospects and the potential value of its equity compensation. Platforms like Prospect can help you analyze private company equity by providing independent projections on its likely worth.

What should I do with my Turo stock?

Managing your Turo stock involves considering your financial goals, tax implications, and the company's trajectory. Prospect provides tools to help you create tax-optimized exercise strategies and model different financial scenarios to maximize your equity's value.

Can you sell Turo stock?

Yes, it is often possible to sell stock in a private company like Turo through secondary markets or company-organized tender offers, though restrictions may apply. Tools from platforms like Prospect can help you navigate these sales and identify which shares are the most tax-optimal to sell.

How can I find the value of my Turo stock?

The value of private stock like Turo's is typically determined by its 409A valuation, recent funding rounds, and any secondary market activity. To get a forward-looking estimate, you can use platforms like Prospect, which use data-driven models to project the future value of your equity.

What is Turo's equity worth?

The precise worth of Turo's equity depends on its most recent private valuation and overall financial performance. Services like Prospect can help you understand what your specific holdings might be worth by forecasting your after-tax net equity value.

What is Turo's stock ticker symbol?

As a private, pre-IPO company, Turo does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.

Can I buy or sell Turo stock?

Selling private Turo stock is sometimes possible through secondary markets or tender offers, while buying is generally restricted to accredited investors or employees exercising their stock options. Prospect offers tools to help employees navigate both exercising options and selling shares in a tax-efficient manner.

What is the criteria to buy or invest in Turo stock?

Investing directly in a private company like Turo is typically reserved for accredited investors during funding rounds or employees who receive equity as part of their compensation. For employees evaluating an offer, platforms like Prospect provide data-driven analysis to help assess the potential of the company's equity.

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