Trax Retail
Trax Retail provides AI-powered computer vision solutions for retailers, offering shelf monitoring, in-store execution controls, and SKU-level analytics.
Secondary Market Price
How Trax Retail Measures Up
To help you manage your Trax Retail equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series E
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Trax Retail Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Trax Retail's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
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Company Description
Trax Retail provides computer vision and data analytics solutions for the retail and consumer packaged goods (CPG) industries. The company utilizes an AI-powered platform to offer services such as real-time shelf monitoring, retail execution analysis, and market measurement. These tools are used by brands and retailers to track in-store shelf conditions and gather data on product placement and availability. Trax serves clients that include 30 of the world's top 50 CPG companies. Founded in 2010, the company has grown to operate globally, serving customers in over 80 countries with primary hubs in the United States, Singapore, France, and Israel. It has raised a total of $1 billion in funding and was valued at $3 billion in an April 2021 funding round.
The company continues to focus on AI applications within the retail sector, having recently been named a finalist in the Modern Retail Awards for its use of AI. Recent activities include participation in industry events like the FMI Midwinter Conference and a session at Tech for Retail featuring a collaboration with Pernod Ricard. In late 2023, Trax secured $50 million in a debt financing round from Deutsche Bank. The company has also received external recognition, including a 2025 Lovable Workplaces Award for its talent acquisition team.
- SoftBank Vision Fund 2
- BlackRock
- OMERS
- Sony Innovation Fund by IGV
- HOPU Investments
- Boyu Capital
- GIC
- Warburg Pincus
- Investec Bank
- DC Thomson
- Deutsche Bank Private Credit & Infrastructure
- Co-Founder, Joel Bar-El
- Co-Founder, Dror Feldheim
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Trax Retail worth joining?
Deciding if a startup is worth joining depends on your personal financial goals and risk tolerance. Platforms like Prospect can help you evaluate the potential value of a company's equity and compare it to other opportunities.
What should I do with my Trax Retail stock?
Managing private company stock involves complex decisions about when to exercise options and how to plan for taxes. Using a service like Prospect can provide you with customized strategies for exercising options and selling shares to maximize your returns.
Can you sell Trax Retail stock?
Selling stock in a private company like Trax Retail is often possible through secondary markets or company-sponsored tender offers. Tools like Prospect's tender offer tools can help you determine the optimal time and amount of shares to sell for tax efficiency.
How can I find the value of my Trax Retail stock?
Valuing stock in a private company is difficult because it doesn't trade on public markets. Prospect uses predictive models to forecast your equity's future value based on the same data top VCs use.
What is Trax Retail's equity worth?
The total worth of your equity depends on the company's valuation and your specific tax situation. Platforms like Prospect can help you model different scenarios to understand the potential net value of your holdings after taxes and exercise costs.
What is Trax Retail's stock ticker symbol?
As a private company, Trax Retail does not have a stock ticker symbol because its shares are not traded on a public stock exchange. Ticker symbols are assigned only when a company undergoes an Initial Public Offering (IPO).
Can I buy or sell Trax Retail stock?
Employees can typically acquire stock by exercising their options, and selling is sometimes possible through secondary markets or tender offers. Prospect provides tools and strategies to guide you through both buying and selling decisions for private company stock.
What is the criteria to buy or invest in Trax Retail stock?
Investing in a private company like Trax Retail is typically restricted to employees, accredited investors, or participants in specific funding rounds. While platforms like Prospect don't set the criteria, they can help you analyze the investment's potential using professional-grade data.
