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Shop Circle

Shop Circle acquires and scales B2B software, using AI to develop tools for e-commerce and serving over 150,000 companies.

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Secondary Market Price

Updated: 
Nov 2025
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
~$400M
Company Valuation
Updated: 
Nov 2025
ECommerce
Industry
London, England
Headquarters
Year Founded
250+
Employee Count
--

Secondary Market Price

Updated: 
Nov 2025
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
~$400M
Company Valuation
Updated: 
Nov 2025
ECommerce
Industry
London, England
Headquarters
Year Founded
250+
Employee Count

How Shop Circle Measures Up

To help you manage your Shop Circle equity, Prospect has run the company through our machine learning model.

Prospect Rating

TBD

We are still gathering data to finalize our rating for Shop Circle. Check back soon for our four-year projection of the company's potential value.

Exit Risk

TBD

We are still gathering data on Shop Circle to train our machine learning model. Check back soon for our exit risk rating for Shop Circle!

Funding Stage

Series B+

For you as a potential employee, Shop Circle's Series B+ status means you're looking at a company that has moved beyond early-stage risks and is now in a serious growth phase. This often provides a great balance of stability from proven success and the opportunity to make a real impact as the company continues to scale.

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Est val ~$400M
+$13.13 (▲50%)
Jan, 2024 - Jan, 2025

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Prospect Projected Future Shop Circle Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Shop Circle's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Shop Circle is a technology company that acquires and develops business-to-business (B2B) software, with a focus on tools for e-commerce companies. The company integrates these products into a software platform that serves over 150,000 businesses globally. Its portfolio includes a range of software from e-commerce applications like CartHook and Accentuate Custom Fields to infrastructure tools such as the API gateway KrakenD. Founded in 2021 by Luca Cartechini and Gian Maria Gramondi, the London-based company has grown to approximately 300 employees. Since its inception, Shop Circle has completed 16 acquisitions and raised $183 million in total funding, including a $100 million Series B round.

The company's forward-looking strategy centers on continued acquisitions and the deeper integration of artificial intelligence into its products and internal operations. Recent announcements highlight this focus on AI, with the company joining the NVIDIA Inception Program to accelerate its AI development. Shop Circle also recently partnered with PageFly to release a product bundle aimed at optimizing the checkout process for e-commerce stores. Further product innovation includes an update to its KrakenD software, enabling it to function as a tool for AI agents like ChatGPT and Claude. The company's co-founder and CEO, Luca Cartechini, also recently spoke at the Web Summit conference about the role of AI in the software-as-a-service industry.

Shop Circle Notable Investors

  • QED
  • Endeavor
  • NFX
  • TriplePoint Capital

Shop Circle Founders

  • Co-Founder, CEO Brain Schimpf

Peer Group Comparison

Vs Peer Group of >$4B Startups

Peer Group Comparison

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Shop Circle worth joining?

Deciding to join a startup like Shop Circle involves evaluating the total compensation package, including the potential future value of its equity. Tools like Prospect can help you model and understand the potential outcomes for your equity compensation.

What should I do with my Shop Circle stock?

Managing private company stock like that from Shop Circle requires a strategy for exercising options, minimizing taxes, and planning for liquidity events. Platforms like Prospect provide personalized strategies and tools to help you make informed decisions about your equity.

Can you sell Shop Circle stock?

Selling stock in a private company like Shop Circle is often possible through company-approved tender offers or on secondary markets, though it's less straightforward than with public companies. Prospect offers tender offer tools to help you determine how much to sell and which shares are most tax-efficient.

How can I find the value of my Shop Circle stock?

The value of private stock is typically determined by the company's latest 409A valuation, but this may not reflect its full market potential. To get a better sense of future value, you can use platforms like Prospect, which use predictive models to project your equity's worth.

What is Shop Circle's equity worth?

The precise worth of a private company's equity, such as Shop Circle's, fluctuates based on performance, funding rounds, and market conditions. You can model different financial scenarios and forecast your equity's potential value using specialized tools from platforms like Prospect.

What is Shop Circle's stock ticker symbol?

As a private company, Shop Circle is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are only assigned to companies once they complete an Initial Public Offering (IPO).

Can I buy or sell Shop Circle stock?

Selling private stock is sometimes possible through tender offers, while buying is typically limited to accredited investors during specific funding rounds or on secondary markets. If you are a shareholder, platforms like Prospect can help you navigate sales opportunities and optimize the tax implications.

What is the criteria to buy or invest in Shop Circle stock?

Investing in a private company like Shop Circle is typically restricted to institutional investors, venture capital firms, and accredited investors who meet specific income or net worth requirements. Opportunities for other individuals to invest are rare and usually occur through specific platforms or funds that specialize in pre-IPO companies.

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