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Salsify

Salsify provides a Product Experience Management (PXM) platform that helps brands centralize, automate, and syndicate their product content.

$7.62

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$2B
Company Valuation
Updated: 
Jan 2026
ECommerce
Industry
Boston, MA
Headquarters
2012
Year Founded
580+
Employee Count

How Salsify Measures Up

To help you manage your Salsify equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series F

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

$7.62
Est val $2B
--
Jan 30, 2026

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Prospect Projected Future Salsify Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Salsify's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Salsify is a software company that provides a Product Experience Management (PXM) platform used by brand manufacturers, distributors, and retailers. The platform integrates Product Information Management (PIM), content syndication, and automation to manage product information across e-commerce channels, including retailer websites, marketplaces, and direct-to-consumer sites. The company serves clients such as Mars, L'Oréal, and Coca-Cola. Founded in 2012 by Jason Purcell and Rob Gonzalez, Salsify is headquartered in Boston, Massachusetts, and has expanded with offices in Portugal, France, and Australia. The company has raised over $250 million in total funding, including a $200 million Series F round in May 2022, and has a last known valuation of $2 billion.

The company's recent activities suggest a focus on the role of artificial intelligence in e-commerce and evolving consumer behavior. Salsify has recently published consumer research reports on topics like the "AI trust gap" and future shopping trends. It also hosts industry webinars, such as one titled 'AI Path to Purchase: The Next 5 Years Starts Now,' and has formed a partnership with the B2B eCommerce Association. These initiatives point toward a forward-looking strategy centered on data analysis, AI's application in commerce, and a focus on the B2B market.

Salsify Notable Investors

  • TPG
  • Warburg Pincus
  • Greenspring Associates
  • Venrock
  • Matrix Partners

Salsify Founders

  • Co-Founder, Jason Purcell
  • Co-Founder, Rob Gonzalez
  • Co-Founder, Jeremy Redburn

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Salsify worth joining?

Deciding to join a company like Salsify involves evaluating many factors, including the potential value of its equity compensation. Tools like Prospect can help you model the future value of your shares and compare your potential earnings to other opportunities.

What should I do with my Salsify stock?

Managing your Salsify stock involves complex decisions around when to exercise options and when to sell shares to maximize your earnings. Prospect offers personalized strategies and scenario modeling to help you navigate these choices based on your financial situation.

Can you sell Salsify stock?

As a private company, selling Salsify stock is usually possible only during company-approved liquidity events, such as a tender offer, or on secondary markets. Platforms like Prospect provide tools to help you decide how much to sell during these events and determine which shares are the most tax-optimal to offload.

How can I find the value of my Salsify stock?

The value of private stock like Salsify's isn't publicly listed and is typically determined by internal 409A valuations or the price set during funding rounds. To get a better forecast of its potential future worth, you can use Prospect's predictive models, which analyze data from funding rounds, secondary markets, and other sources.

What is Salsify's equity worth?

The total worth of your Salsify equity depends on the company's valuation and the number of shares you hold, but your net take-home amount is also heavily impacted by taxes. Prospect can help you calculate your potential net equity value by creating tax-optimization strategies for exercising options and selling shares.

What is Salsify's stock ticker symbol?

Salsify is a private company, so it does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.

Can I buy or sell Salsify stock?

As Salsify is a private company, buying shares is typically restricted to accredited investors or employees, while selling is limited to specific events like tender offers. If you are an employee with an opportunity to sell, Prospect can help you navigate the process with tools for tax optimization and decision support.

What is the criteria to buy or invest in Salsify stock?

Investing in a private company like Salsify is generally limited to employees receiving equity or accredited investors participating in funding rounds or secondary markets. For employees, deciding when to exercise options is a key investment decision, and Prospect provides data-driven analysis to help evaluate the potential returns and risks.

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