Rokt
Rokt is an ecommerce technology company using AI to personalize the checkout experience with relevant offers and marketing messages.
Secondary Market Price
Secondary Market Price
How Rokt Measures Up
To help you manage your Rokt equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series E
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Rokt Prices
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Company Description
Rokt is an e-commerce technology company that focuses on the point of transaction. Using artificial intelligence, its platform provides personalized marketing messages and offers to customers on pages such as the checkout and order confirmation. The company's services are used by businesses in sectors including retail, entertainment, and financial services, with clients such as Macy's, Uber, PayPal, and HelloFresh. Founded in 2012 with co-founder and CEO Bruce Buchanan, Rokt has grown to operate globally with offices in North America, Europe, and the Asia-Pacific region, processing over 7.5 billion transactions per year.
The company is expanding its partnerships and product suite. Recently, Walgreens integrated Rokt's technology into its order confirmation page to display advertisements and offers. Similarly, the sports retailer Fanatics rejoined Rokt's network to use its technology, beginning with the Rokt Pay+ and Rokt Thanks products. These developments follow a secondary market funding round in early 2025 that raised $335 million. Rokt's future plans, inferred from its activities, include further development of its AI-powered technology and expanding the use of its full product suite across its client base.
- Tiger Global Management
- Square Peg
- Barrenjoey
- SecondQuarter
- Janchor Partners
- TDM Growth Partners
- Wellington Management
- Whale Rock Capital Management
- Pavilion Capital
- AustralianSuper
- Hostplus
- Moelis Australia
- Lachlan Murdoch
- Time Inc.
- Co-Founder, Bruce Buchanan
- Co-Founder, Justin Viles
- Co-Founder, Ben Voltzberg
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Rokt worth joining?
Deciding whether to join Rokt depends on your personal career goals and how you value the overall compensation package, including salary, benefits, and equity. To better understand the potential value of the equity component, you can use platforms like Prospect to model and manage your private company stock options.
What should I do with my Rokt stock?
Managing private company stock like Rokt's involves complex decisions around exercising options, tax planning, and potential selling opportunities. Tools like Prospect can provide personalized strategies and predictive models to help you maximize the value of your equity and make informed choices.
Can you sell Rokt stock?
Selling stock in a private company like Rokt is sometimes possible through secondary markets or company-organized tender offers, though it can be complex. Platforms such as Prospect offer tools to help you analyze these opportunities and determine tax-optimal selling strategies.
How can I find the value of my Rokt stock?
Since Rokt is a private company, its stock isn't publicly traded, making valuation difficult. You can use specialized platforms like Prospect, which use predictive models to help you forecast the potential future value of your private equity.
What is Rokt's equity worth?
The exact worth of Rokt's equity is not public information and is typically determined by internal 409A valuations or the price set during its latest funding round. To estimate the potential value of your specific holdings, you can use financial modeling tools like those offered by Prospect.
What is Rokt's stock ticker symbol?
As a private, pre-IPO company, Rokt is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are only assigned to companies once they become publicly listed.
Can I buy or sell Rokt stock?
Selling private Rokt stock may be possible during specific liquidity events like tender offers or on secondary markets, though restrictions often apply. Buying stock is generally limited to accredited investors in private funding rounds and is not typically available to the general public.
What is the criteria to buy or invest in Rokt stock?
Investing in a private company like Rokt is typically restricted to accredited investors who meet specific financial criteria set by securities regulators. These opportunities are generally not available to the public and occur during organized funding rounds.
