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Redo

Redo is a software company offering an e-commerce platform that automates returns, exchanges, support tickets, and provides package protection.

Secondary Market Price

Updated: 
Dec 2025
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
~$30M
Company Valuation
Updated: 
Dec 2025
ECommerce
Industry
Draper, UT
Headquarters
2023
Year Founded
82
Employee Count

Secondary Market Price

Updated: 
Dec 2025
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
~$30M
Company Valuation
Updated: 
Dec 2025
ECommerce
Industry
Draper, UT
Headquarters
2023
Year Founded
82
Employee Count

How Redo Measures Up

To help you manage your Redo equity, Prospect has run the company through our machine learning model.

Prospect Rating

TBD

We are still gathering data and evaluating Redo's rating. Check back soon for our rating on Redo's worth four years from now.

Exit Risk

TBD

We are still gathering data on Redo to train our machine learning model. Check back soon for our exit risk rating for Redo!

Funding Stage

Series A

For a potential employee, Redo's Series A status means you're joining a company that has already proven its product has value in the market. This offers more stability than an earlier-stage startup while still providing a chance to have a significant impact on its growth.

Est val ~$30M
--
Dec 19, 2025

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Prospect Projected Future Redo Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Redo's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Redo is a software company based in Draper, Utah, that provides a platform for e-commerce businesses to manage the post-purchase experience. The company's services focus on automating returns, exchanges, and customer support tickets, as well as offering package protection and enhanced order tracking. By consolidating these functions, the platform aims to help online retailers reduce operational complexities, minimize returns, and increase customer lifetime value. Founded in 2022, the privately held company is led by Co-Founder and CEO Sterling Snow and has grown to a staff of between 51 and 200 employees.

The company's recent activities suggest a focus on growth and market expansion. In September 2024, Redo closed a $24 million Series A funding round led by Pelion Venture Partners. Following this, it was named a Forbes 2025 Cloud 100 Rising Star, the first company from Utah to receive the distinction. Redo is actively hiring for positions in product analysis and sales. The company also highlights customer achievements, such as partner brand Baseball Lifestyle 101 reaching one million lifetime orders on Shopify, to demonstrate the platform's application in real-world scenarios.

Redo Notable Investors

  • Pelion
  • Kickstart

Redo Founders

  • Co-Founder, CEO Sterling Snow
  • Co-Founder, Taylor Brown

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Redo worth joining?

Evaluating an offer from a private company like Redo involves assessing many factors, including the equity package. Platforms like Prospect can help you model the potential future value of your equity to make a more informed decision.

What should I do with my Redo stock?

Deciding what to do with your private stock involves creating a strategy for exercising options and selling shares that considers your financial goals and tax implications. You can use a platform like Prospect to develop a personalized, tax-optimized plan for your Redo equity.

Can you sell Redo stock?

As Redo is a private company, you can typically sell your stock during specific events like a tender offer or on a secondary market. Tools like those offered by Prospect can help you navigate these sales and determine which shares are the most tax-optimal to sell.

How can I find the value of my Redo stock?

The value of private stock like Redo's is determined by the company's latest 409A valuation, but its future value can be projected using various financial models. Prospect offers predictive models and access to secondary market data to help you forecast your equity's potential worth.

What is Redo's equity worth?

The total worth of your Redo equity depends on the number of shares you hold, the company's valuation, and your potential tax liability upon selling. To understand the potential post-tax value, you can use equity management platforms like Prospect to model different scenarios.

What is Redo's stock ticker symbol?

Since Redo is a private company, it does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.

Can I buy or sell Redo stock?

As a private company, buying Redo stock is typically limited to accredited investors or employees exercising their options, while selling is possible during specific liquidity events like tender offers. If you are an employee, platforms like Prospect can guide you on the optimal times to exercise and sell your shares.

What is the criteria to buy or invest in Redo stock?

Investing in a private company like Redo is generally restricted to employees through their equity compensation plan or to external accredited investors who meet specific income or net worth requirements. For employees, understanding when and how to exercise options to acquire stock is a critical step that platforms like Prospect can help optimize.

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