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Pulley

Pulley develops a cap table management platform for startups, with tools for managing equity, fundraising, compliance, and 409A valuations.

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Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
~$200M
Company Valuation
Updated: 
Oct 2025
Fintech
Industry
San Francisco, CA
Headquarters
2019
Year Founded
80+
Employee Count
--

Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
~$200M
Company Valuation
Updated: 
Oct 2025
Fintech
Industry
San Francisco, CA
Headquarters
2019
Year Founded
80+
Employee Count

How Pulley Measures Up

To help you manage your Pulley equity, Prospect has run the company through our machine learning model.

Prospect Rating

10X

Our analysis gives Pulley a 10x rating, meaning we see the potential for its valuation to grow tenfold from its current state. For employees holding stock, this rating signals a high-risk but potentially high-reward opportunity for their equity.

Exit Risk

High Risk

Our High Risk rating reflects our assessment that Pulley faces significant challenges to reaching a liquidity event, including competition from larger incumbents, long enterprise sales cycles, and the sensitive nature of its market.

Funding Stage

Series B

A Series B company like Pulley has found its footing and is now focused on significant growth. This means you'd be joining a more stable environment than an early-stage startup, but one that still offers meaningful impact and upside.

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Est val ~$200M
+$13.13 (▲50%)
Jan, 2024 - Jan, 2025

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Prospect Projected Future Pulley Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Pulley's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Pulley is a software development company that provides a cap table management platform for startups. The platform helps companies manage equity, hiring, fundraising, and compliance by tracking investors, shares, and options. Its services are used by over 1,700 companies in 80 countries and include tools for both traditional equity and crypto token management. The company was founded in 2019 by serial entrepreneur Yin Wu and former CBRE engineer Mark Erdmann. Pulley is headquartered in San Francisco, CA, and is also known as Prolific Labs.

The company is expanding its platform and has experienced significant growth, with its revenue tripling in the last year. In a recent move to attract new users, Pulley launched a free plan for early-stage startups. The company raised a $40 million Series B round in mid-2022, bringing its total funding to $50 million. Recent announcements also include a redesigned token management workflow and new partnerships; Pulley is now part of Brex’s Day Zero Stack for new founders and has joined the Metaplex Foundation Genesis partner network to support token launches on Solana. The company is actively hiring for new roles, including positions focused on developing AI features for its platform.

Pulley Notable Investors

  • Founders Fund
  • Stripe
  • Elad Gil
  • Jack Altman
  • Avichal Garg
  • General Catalyst
  • Y Combinator
  • 8VC
  • Caffeinated Capital

Pulley Founders

  • Co-Founder, CEO Yin Wu
  • Co-Founder, CTO Mark Erdmann

Peer Group Comparison

Vs Peer Group of >$4B Startups

Peer Group Comparison

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Pulley worth joining?

With a recent valuation between $250-$500 million, strong revenue growth, and backing from top investors like Founders Fund and Stripe, Pulley is a notable company in the fintech space. To evaluate an equity offer from Pulley, you can use platforms like Prospect to analyze your potential compensation and make an informed decision.

What should I do with my Pulley stock?

Managing equity in a private company like Pulley involves making strategic decisions about exercising options and planning for taxes. Platforms like Prospect offer tools to help you create a strategy to maximize the value of your holdings and minimize your tax burden.

Can you sell Pulley stock?

Since Pulley is a private company, its stock is not traded on public exchanges and is generally illiquid. Shareholders may be able to sell shares during specific liquidity events like tender offers, which can be managed with tools on platforms like Prospect.

How can I find the value of my Pulley stock?

The value of private stock is determined by the company's most recent 409A valuation, which is influenced by its funding rounds that valued the company at $250-$500 million. For a personalized financial forecast of your specific equity, you can use equity management platforms to model different scenarios.

What is Pulley's equity worth?

Pulley's most recent valuation as a private company is estimated to be between $250 million and $500 million. The specific worth of an individual's equity grant depends on the number of shares and the company's current 409A valuation.

What is Pulley's stock ticker symbol?

Pulley does not have a stock ticker symbol because it is a privately held company. Ticker symbols are only assigned to companies whose shares are listed and traded on public stock exchanges.

Can I buy or sell Pulley stock?

As a private company, Pulley stock is not available for the public to buy on any stock exchange. Existing shareholders can typically only sell their shares during specific company-approved events, such as secondary sales or tender offers.

What is the criteria to buy or invest in Pulley stock?

Investing in Pulley is currently limited to accredited investors and institutional firms, like venture capitalists, who participate in private funding rounds. The company has not made shares available for purchase by the general public.

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