Profound
Profound is a technology company with an analytics platform that helps brands optimize their visibility on AI search engines.
Secondary Market Price
Secondary Market Price
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Company Description
Profound provides an analytics platform for enterprise brands to monitor and improve their visibility within AI search engines such as ChatGPT, Perplexity, and Google AI. The company, legally known as Cooper Square Technologies Inc., offers tools for Answer Engine Optimization (AEO) that allow clients to audit their presence across AI platforms, optimize content, analyze user prompt volumes, and benchmark against competitors. Founded in 2024 and based in New York, the company was formerly known as Cooper Square. It has raised a total of $58.5 million across three funding rounds, including a $35 million Series B round in 2025.
The company is focused on expanding its product offerings and market presence, supported by its recent funding. Recent developments include partnerships with G2, integrating AI visibility analytics into the my.G2 platform, and with Marker Collective, powering its AI visibility services. Profound has also enhanced its platform by updating its Content Optimization tool to accept URL analysis, direct text, and file uploads, and by introducing Keyword Hierarchies to its Prompt Volumes feature, which analyzes a dataset of over 130 million user conversations. The company is also engaging the industry by hosting events, such as 'Zero Click' in New York City, which focuses on the impact of AI answer engines.
Sequoia Capital
Khosla
Kleiner Perkins
SV Angel
- Co-Founder, CEO James Cadwallader
- Co-Founder, Dylan Babbs
Peer Group Comparison
Vs Peer Group of >$4B Startups
How Profound Measures Up
To help you manage your Profound equity, Prospect has run the company through our machine learning model.
Prospect Rating
TBD
We're currently gathering the necessary data to finalize our rating for Profound. Check back with us soon for our four-year projection of the company's worth.
Exit Risk
TBD
We are still gathering data on Profound to train our machine learning model. Check back soon for our exit risk rating for Profound!
Funding Stage
Series B
As a Series B company, Profound has moved beyond the initial startup hurdles and is now focused on scaling, offering more structure than a brand-new venture. This means you'd be joining a company with a proven product, but one that still offers significant opportunities for you to make an impact and grow.
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Profound worth joining?
Determining if a startup is the right fit depends on its growth potential, risk profile, and other key metrics. Platforms like Prospect can help you evaluate the opportunity by providing independent projections and data similar to what venture capitalists use.
What should I do with my Profound stock?
Managing startup equity involves making strategic decisions about when to exercise options and how to plan for taxes to maximize your take-home value. You can use a resource like Prospect to model different scenarios and develop a personalized strategy for your shares.
Can you sell Profound stock?
As Profound is a private company, its stock is not publicly traded, but selling shares may be possible on secondary markets, subject to company restrictions. Tools that provide access to secondary market data can help you understand pricing and inform your selling decisions.
How can I find the value of my Profound stock?
Valuing stock in a private company is challenging because its financial information is not public and there is no active market price. You can use a platform like Prospect, which analyzes company data to provide independent projections on what your equity is likely to be worth.
What is Profound's equity worth?
The exact worth of a private company's equity fluctuates and is not public information, but it can be estimated based on factors like funding, valuation, and growth metrics. To get an independent projection, you can use a tool like Prospect's Equity Calculator, which analyzes these data points.
What is Profound's stock ticker symbol?
As a private company, Profound does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.
Can I buy or sell Profound stock?
Buying stock in a private company is typically limited to employees and accredited investors, while selling can sometimes occur on secondary markets. While platforms like Prospect can help you create tax-optimal exercise and sale strategies, they do not directly facilitate transactions.
What is the criteria to buy or invest in Profound stock?
Investing in a private startup like Profound is generally restricted to accredited investors who meet specific income or net worth requirements set by financial regulators. Employees, however, can often receive equity as part of their compensation without meeting these criteria.
