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PLACE

PLACE is a real estate technology platform offering business services and proprietary tech to help agents offload operational tasks.

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$1B
Company Valuation
Updated: 
Jan 2026
Real Estate
Industry
Bellingham, WA
Headquarters
2020
Year Founded
600+
Employee Count

How PLACE Measures Up

To help you manage your PLACE equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series A

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val $1B
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Jan 28, 2026

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Prospect Projected Future PLACE Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for PLACE's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

PLACE is a real estate technology and business services platform that operates in over 100 locations across the United States and Canada. The company partners with real estate teams to provide an end-to-end platform that assists with consumer-facing services and agent operations. For consumers, the platform offers access to mortgage, title, escrow, and insurance services. For agents, it offloads operational tasks such as accounting, human resources, legal services, and marketing. Founded in 2020 and headquartered in Bellingham, WA, PLACE was established to provide a comprehensive platform for high-performing real estate teams to manage and expand their businesses.

The company's strategy focuses on consolidating the real estate, mortgage, title, insurance, and home services sectors into a single ecosystem. To support this goal, PLACE recently appointed Chris Heller as Chief Revenue Officer. The company has also expanded its partnerships with real estate teams, including reEquity Group, which recorded 117 transactions and $60 million in sales in 2024. In December 2021, PLACE secured $100 million in a Series A funding round led by Goldman Sachs Asset Management.

PLACE Notable Investors

  • Goldman Sachs Asset Management
  • 3L Capital

PLACE Founders

  • Co-Founder, Ben Kinney
  • Co-Founder, Chris Suarez

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is PLACE worth joining?

Deciding whether to join a company is a significant personal and financial choice. Tools like Prospect can help you make an informed decision by providing data-driven projections on a company's equity value, similar to the analysis used by venture capitalists.

What should I do with my PLACE stock?

The right strategy for your stock depends on your personal financial goals, tax situation, and risk tolerance. Platforms like Prospect build customized, multi-year plans for exercising options and selling shares to help you maximize your after-tax returns.

Can you sell PLACE stock?

Selling stock in a private company is typically possible during specific events like tender offers or through secondary market transactions, though restrictions may apply. Prospect offers tools to help you navigate these sales, decide how much to sell, and identify which shares are the most tax-optimal to part with.

How can I find the value of my PLACE stock?

The value of private stock is often determined by the company's latest 409A valuation, recent funding rounds, and any available secondary market data. To get a clearer picture, Prospect provides predictive models and displays secondary market prices to help you project the future value of your shares.

What is PLACE's equity worth?

The total worth of your equity is more than just the share price; it's the net value you receive after accounting for exercise costs and taxes. Tools like Prospect can help you calculate your potential net equity value and find strategies to increase it by minimizing your tax burden.

What is PLACE's stock ticker symbol?

As a private company, PLACE does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange like the NYSE or NASDAQ.

Can I buy or sell PLACE stock?

Selling stock in a private company is usually limited to company-approved tender offers or secondary market sales, which Prospect can help you navigate. Buying stock is generally restricted to employees exercising options or accredited investors participating in specific funding rounds.

What is the criteria to buy or invest in PLACE stock?

Investing in a private company is typically restricted to accredited investors who meet specific income or net worth thresholds defined by regulators. Employees, however, can acquire stock by exercising their stock options granted as part of their compensation.

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