Persona
Persona's Unified Identity Platform helps businesses manage compliance with automated, configurable components for identity verification and fraud prevention.
Secondary Market Price
Secondary Market Price
How Persona Measures Up
To help you manage your Persona equity, Prospect has run the company through our machine learning model.
Prospect Rating
2X
Our rating projects that Persona will be worth at least double its current value within four years. For an employee with stock, this suggests your equity could be worth twice its current value at a future exit.
Exit Risk
Low Risk
Our Low Risk rating for Persona is based on the company scaling quickly while being backed by top investors, which signals a higher probability of a successful exit compared to other startups.
Funding Stage
Series D
Since Persona has reached the Series D funding stage, it's a well-established company offering more stability than a younger startup. This focus on scaling means you'll likely find a more structured environment with clear opportunities for growth.
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Prospect Projected Future Persona Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Persona's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
Persona develops and operates an identity verification infrastructure for businesses, designed to automate processes like Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud prevention. The company provides a suite of configurable components that clients can use to build custom verification flows, securely collecting information such as government IDs and selfies. Its products include tools for creating dynamic workflows and analyzing behavioral signals to detect fraudulent activity. Persona serves various industries, with companies like Coursera and Brex using its platform for user verification and compliance. The company was founded in 2018 by Rick Song, a former engineer at Square, and Charles Yeh, a former tech lead at Dropbox. It is headquartered in San Francisco and has an office in New York.
The company has recently received significant industry recognition and funding, positioning it for future growth. In 2025, both Gartner and Forrester named Persona a "Leader" in the identity verification market. In April 2025, the company announced it had raised $200 million in a Series D funding round, bringing its total funding to $417 million and its valuation to $2 billion. This capital is intended to support continued product development as the company expands its services beyond core identity verification, a move noted by press outlets in late 2022. This expansion is partly a response to increased demand for robust security solutions driven by a rise in AI-related fraud attempts.
- Index Ventures
- Coatue
- Founders Fund
- First Round
- Ribbit Capital
- BOND
- Meritech Capital
- Co-Founder, CTO Charles Yeh
- Co-Founder, Rick Song
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Persona worth joining?
Persona shows strong signs of a promising company, as it is scaling quickly and is backed by top-tier investors like Founders Fund and Kleiner Perkins. For a personalized assessment, platforms like Prospect use VC-grade data to help you evaluate the potential value of an equity offer.
What should I do with my Persona stock?
Deciding when to exercise options or sell shares involves complex tax and financial planning that depends on your personal situation. Tools from Prospect can help you create a customized strategy to manage your equity and minimize taxes.
Can you sell Persona stock?
As a private company, Persona stock is not traded on public exchanges, but employees may be able to sell shares through secondary markets or company-organized tender offers. Platforms like Prospect offer tools to help you navigate these sales and determine which shares are most tax-optimal to sell.
How can I find the value of my Persona stock?
The value of your stock is derived from the company's most recent private valuation, which is used to set the price per share. You can use a platform like Prospect to get an independent projection of your equity's potential worth based on predictive models and market data.
What is Persona's equity worth?
Persona's most recent valuation is $1.5 billion, which establishes the overall worth of the company's equity. The value of your specific holdings depends on the number of shares you own and the price per share from the latest valuation.
What is Persona's stock ticker symbol?
Persona does not have a stock ticker symbol because it is a private company. Ticker symbols are only assigned to companies whose shares are listed and traded on public stock exchanges.
Can I buy or sell Persona stock?
Since Persona is private, its stock is not available on public markets, but transactions can occur through private sales or company-approved liquidity programs. Platforms like Prospect provide tools to help employees model decisions around exercising their options to buy shares and selling them tax-efficiently.
What is the criteria to buy or invest in Persona stock?
Investment in private companies like Persona is typically limited to institutional or accredited investors who participate in funding rounds. Employees, however, can acquire stock by exercising the stock options granted to them as part of their compensation.
