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Pendo

Pendo develops a product experience platform that integrates analytics, user feedback, and in-app guides to help improve software products.

$6.38

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
$2.6B
Company Valuation
Updated: 
Jan 2026
Software
Industry
Raleigh, NC
Headquarters
2013
Year Founded
1,000+
Employee Count

How Pendo Measures Up

To help you manage your Pendo equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series G

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

$6.38
Est val $2.6B
--
Jan 20, 2026

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Prospect Projected Future Pendo Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Pendo's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Pendo.io develops a product experience platform that allows companies to analyze how customers use their software. The platform provides product analytics, user feedback tools, and the ability to create in-app guides and messages. This data helps product teams understand usage patterns and user sentiment to inform their development decisions. Pendo serves clients across various sectors, including financial services, healthcare, and technology, with customers such as Verizon, Morgan Stanley, Salesforce, and Zendesk. Founded in 2013 by Todd Olson, Erik Troan, Eric Boduch, and Rahul Jain, the company is headquartered in Raleigh, North Carolina. It has raised a total of $358.3 million and had a market valuation of $2.6 billion as of July 2021.

The company's recent focus has been on the application of artificial intelligence. Pendo's upcoming Pendomonium conference is set to feature AI-driven insights, and CEO Todd Olson has recently participated in discussions about leading through the AI era and building scalable AI agents. This focus is also reflected in customer use cases, such as Pushpay using Pendo to improve its AI agent's search capabilities. Recent product updates include a feature that allows users to create branded reports with usage data. The company also continues to host events and webinars aimed at product and digital leaders.

Pendo Notable Investors

  • Battery Ventures
  • Spark Capital
  • Meritech Capital
  • Sapphire Ventures
  • B Capital Group
  • Thoma Bravo
  • General Atlantic
  • Tiger Global Management
  • FirstMark Capital
  • Geodesic Capital
  • Cross Creek
  • Contour Venture Partners
  • Core Capital Partners
  • IDEA Fund Partners
  • Salesforce Ventures
  • Silver Lake Waterman

Pendo Founders

  • Co-Founder, Todd Olson
  • Co-Founder, Erik Troan
  • Co-Founder, Eric Boduch
  • Co-Founder, Rahul Jain

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Pendo worth joining?

Deciding whether to join Pendo requires assessing the company's potential alongside the value of its equity compensation. Tools like Prospect can help you analyze the equity package by projecting the company's future outcomes and the potential value of your shares.

What should I do with my Pendo stock?

Managing your Pendo stock requires a personalized strategy based on your financial goals, risk tolerance, and tax situation. Prospect provides tools to create tax-optimized option exercise and selling strategies to help you maximize your earnings.

Can you sell Pendo stock?

Since Pendo is a private company, you can typically only sell shares during specific events like tender offers or on secondary markets. Prospect offers tender offer tools and secondary market data to help you navigate these selling opportunities.

How can I find the value of my Pendo stock?

Valuing stock in a private company like Pendo is difficult because its price isn't publicly available. Prospect uses proprietary models that analyze data points like funding rounds and web traffic to project the future value of your equity.

What is Pendo's equity worth?

The net worth of your Pendo equity depends on the company's performance, your specific grant details, and your personal tax liabilities. Platforms like Prospect help calculate the potential after-tax value of your holdings and model different financial scenarios.

What is Pendo's stock ticker symbol?

As a private company, Pendo does not have a stock ticker symbol. Ticker symbols are only assigned when a company lists its shares for trading on a public stock exchange.

Can I buy or sell Pendo stock?

As an employee, you can "buy" stock by exercising your options and can sell it during limited windows like tender offers. Prospect provides customized strategies for exercising options and tools to help you decide when and how much to sell.

What is the criteria to buy or invest in Pendo stock?

Investing in a private company like Pendo is generally limited to employees exercising options or accredited investors participating in funding rounds. Prospect's platform is designed for employees managing their equity, not for external investors seeking to purchase stock.

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