Orchard
Orchard is a market research company specializing in 'in-the-wild' testing, which measures authentic consumer behavior in digital social environments.
Secondary Market Price
How Orchard Measures Up
To help you manage your Orchard equity, Prospect has run the company through our machine learning model.
Prospect Rating
--
This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
--
Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series A
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
Secondary Market Price Chart
Create a free account to unlock real-time secondary market prices and future projections of Orchard's value.
Sign up to Unlock the Latest DataData will be available soon.
Sign up to receive notifications when it is available.
Prospect Projected Future Orchard Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Orchard's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
Orchard Insights is a Chicago-based market research company specializing in a method it calls 'in-the-wild' testing. The firm uses a proprietary platform to observe consumer behavior within digital social environments, aiming to predict what consumers want by analyzing their authentic actions rather than self-reported opinions. Its services include audience segmentation, concept validation, and testing for messaging and creative materials. For instance, Orchard can test multiple product concepts or ad variations across various platforms with up to one million qualified consumers to measure real-world engagement. While a detailed corporate history is not provided, the company's website indicates it has been in operation since at least 2018.
For future developments, the company points to its Orchard Labs initiative as a source for new tools and innovations in the market research field. Although specific recent announcements or product launches are not detailed, the existence of Orchard Labs and a company blog for news and insights suggests a focus on the continued development of its testing platform and methodologies. This approach allows the company to iterate on its services and introduce new capabilities for analyzing consumer behavior.
- Brandon M. Bytwerk
- Amy L. Bytwerk
- Mark A. Augdahl
- Co-Founder, Rashed Chowdhury
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Orchard worth joining?
Deciding whether to join a startup like Orchard depends on your personal career goals and risk tolerance. Tools like Prospect can help you evaluate the potential value of your equity compensation to make a more informed decision.
What should I do with my Orchard stock?
Managing private company stock involves complex tax and financial planning that depends on your individual circumstances. Platforms like Prospect offer customized strategies for exercising options and selling shares to help you maximize your returns.
Can you sell Orchard stock?
Selling stock in a private company like Orchard is typically possible through secondary markets or company-organized tender offers, though restrictions often apply. Prospect provides tender offer tools to help you determine the optimal shares to sell for tax purposes.
How can I find the value of my Orchard stock?
The value of private stock is typically based on the company's latest 409A valuation, which isn't always public. To better understand its potential future worth, you can use platforms like Prospect, which uses predictive models to project a range of outcomes for your equity.
What is Orchard's equity worth?
The precise worth of a private company's equity is determined by its latest valuation, which is not public information. Tools like Prospect can help you model different scenarios to understand the potential net value of your specific holdings after taxes and costs.
What is Orchard's stock ticker symbol?
As a private, pre-IPO company, Orchard does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.
Can I buy or sell Orchard stock?
Selling private company stock is sometimes possible through secondary markets or tender offers, while buying is generally restricted to accredited investors. Tools like Prospect can help you develop a strategy for when and how to sell your shares to optimize the financial outcome.
What is the criteria to buy or invest in Orchard stock?
Investing in a private startup is typically limited to accredited investors who meet specific financial criteria defined by securities regulators. Employees, however, often receive equity as part of their compensation without needing to meet these investor qualifications.
