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Motive

Motive offers a unified system for physical operations, featuring AI-powered tools like the AI Dashcam Plus to improve fleet safety.

$4.79

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
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Company Valuation
Updated: 
Jan 2026
Logistics
Industry
San Francisco, CA
Headquarters
2013
Year Founded
3,500+
Employee Count

How Motive Measures Up

To help you manage your Motive equity, Prospect has run the company through our machine learning model.

Prospect Rating

This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series F

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

$4.79
Est val --
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Jan 13, 2026

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Prospect Projected Future Motive Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Motive's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description

Motive provides a unified system for companies with physical operations to manage safety, productivity, and finances. The platform is used by safety, operations, and finance teams to oversee drivers, vehicles, equipment, and fleet-related spending. Serving nearly 100,000 customers, Motive's clients are in industries such as construction, field service, energy, trucking and logistics, and the public sector. Founded in 2013 in San Francisco, the company initially focused on electronic logging devices but has since expanded its offerings to a comprehensive fleet management platform that incorporates AI. Motive now has a global presence with offices in the United States, Pakistan, India, Taiwan, and Canada.

Recent developments indicate a continued focus on AI-driven solutions. The company launched its Motive AI Dashcam Plus and introduced custom avatars for its AI-powered driver coaching tools. A case study with customer MTM Transit reported an 86% reduction in safety events and a 96% drop in driver cell phone use after implementing Motive's system. The company has also entered into a partnership with the Texas Department of Transportation to increase the visibility of emergency response vehicles. Based on an analysis of 1.2 billion hours of driving data, Motive has published insights on shifting road risks and what to expect in the coming years.

Motive Notable Investors

  • Kleiner Perkins
  • AllianceBernstein
  • Greenoaks Capital
  • GV
  • Index Ventures
  • IVP
  • Scale Venture Partners
  • G2 Venture Partners

Motive Founders

  • Co-Founder, Shoaib Makani
  • Co-Founder, Obaid Khan
  • Co-Founder, Ryan Johns

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Motive worth joining?

Deciding whether to join any startup requires careful consideration of its growth potential and the value of its equity compensation package. Tools like Prospect can help you forecast the potential value of your equity to make a more informed decision.

What should I do with my Motive stock?

Managing private company stock involves making strategic decisions around exercising options, minimizing taxes, and planning for liquidity events. Platforms like Prospect offer personalized strategies and tools to help you maximize the post-tax value of your shares.

Can you sell Motive stock?

As Motive is a private company, you can typically sell shares through secondary markets or during company-approved tender offers. Resources like Prospect provide tools to help you navigate these sales and identify the most tax-efficient shares to sell.

How can I find the value of my Motive stock?

The value of private stock isn't publicly listed and is typically determined by internal 409A valuations and private market transactions. To better understand its potential future worth, you can use platforms like Prospect, which use predictive models to forecast your equity's value.

What is Motive's equity worth?

The total worth of your Motive equity depends on factors like your number of shares, strike price, and the company's current valuation. Financial modeling platforms like Prospect can help you calculate the potential post-tax value of your specific holdings under various scenarios.

What is Motive's stock ticker symbol?

As a private company, Motive does not have a stock ticker symbol because its shares are not traded on a public stock exchange. A ticker symbol will be assigned only if and when the company decides to go public through an Initial Public Offering (IPO).

Can I buy or sell Motive stock?

Selling private stock like Motive's is often possible through secondary markets, while buying is typically restricted to accredited investors or employees exercising their options. Platforms like Prospect provide tools to help you navigate the complexities of exercising options and selling shares in a tax-efficient manner.

What is the criteria to buy or invest in Motive stock?

Investing in a private company like Motive is generally limited to accredited investors who meet specific income or net worth thresholds, or to employees through their equity compensation plans. These restrictions are in place due to SEC regulations governing private securities.

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