
Ladder
Ladder is a fitness app providing daily strength training plans with expert coaching, movement videos, and in-ear audio guidance.
Secondary Market Price
How Ladder Measures Up
To help you manage your Ladder equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series B
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Ladder Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Ladder's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description
Ladder is a fitness application that provides users with daily strength training plans from expert coaches. The app offers features such as movement videos, in-ear coaching, precise pacing for workouts, and access to a community. Headquartered in Austin, Texas, the company was founded in 2015 and operates in the technology and fitness sectors. The app, developed by Milton Finch, provides users with a weekly workout plan programmed by a coach, along with personal trainer guidance and nutrition coaching.
Recently, Ladder was named an Apple App Store App of the Year Finalist and was featured in an Apple keynote as an integration partner for the AirPods Pro 3. The company also partnered with Diplo's Run Club for a nationwide tour of events. It has launched new specialized programs, including a 12-week prenatal strength training program and a 6-week shred series. Ladder has stated its focus is on continued product development and expanding its community engagement through partnerships and events.
- Tapestry VC
- LivWell Ventures
- Point72 Ventures
- ADvantage VC
- General Catalyst
- Co-Founder, CEO Brain Schimpf
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Ladder worth joining?
Deciding whether to join any startup involves weighing the potential risks against the rewards, including the value of your equity compensation. Tools like Prospect can help you evaluate the potential future value of your stock options to make a more informed decision.
What should I do with my Ladder stock?
The right strategy for your stock depends on your personal financial situation, goals, and risk tolerance. Platforms such as Prospect can provide personalized, tax-optimized strategies for exercising options and selling shares based on your unique circumstances.
Can you sell Ladder stock?
As Ladder is a private company, you can typically only sell shares during specific liquidity events like a tender offer or secondary sale. Prospect offers tender offer tools to help you determine how much to sell and which shares are most tax-optimal for the situation.
How can I find the value of my Ladder stock?
For a private company, stock value is not publicly listed and is often based on a 409A valuation, but this may not reflect its future potential. To get a better forecast, Prospect uses predictive models trained on data similar to what venture capitalists use to project your equity’s future value.
What is Ladder's equity worth?
The overall worth of Ladder's equity is tied to the company's private valuation, which is updated during events like funding rounds. For your personal stake, Prospect can help you model different scenarios and project the potential future value of your shares.
What is Ladder's stock ticker symbol?
As a privately held company, Ladder does not have a stock ticker symbol. Ticker symbols are only assigned to companies that are publicly traded on a stock exchange.
Can I buy or sell Ladder stock?
Employees can typically “buy” company stock by exercising their vested options, while selling is usually restricted to specific liquidity windows. Platforms like Prospect provide guidance on the optimal timing and strategy for both exercising and selling to maximize your after-tax returns.
What is the criteria to buy or invest in Ladder stock?
The decision to exercise your stock options should be based on your personal financial goals, the exercise cost, and the potential tax burden. Prospect can help you analyze these factors by providing tax optimization strategies and modeling the financial impact of your decisions.

