
Juul Labs
Juul Labs manufactures e-cigarettes, such as its JUUL System, providing adult smokers with an alternative to combustible cigarettes.
Secondary Market Price
Secondary Market Price
How Juul Labs Measures Up
To help you manage your Juul Labs equity, Prospect has run the company through our machine learning model.
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Prospect Projected Future Juul Labs Prices
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Company Description
Juul Labs designs, manufactures, and distributes electronic nicotine delivery systems (ENDS) intended as alternatives to combustible cigarettes for adult smokers. The company's main product is the JUUL System, which includes a handheld device and pre-filled pods containing nicotine e-liquid. Founded in 2007 by Adam Bowen and James Monsees, who applied their product design backgrounds to create the device, the company's stated mission is to transition adult smokers away from combustible cigarettes. Juul Labs has also faced significant regulatory scrutiny and public controversy regarding the underage use of its products.
Recently, the U.S. Food and Drug Administration (FDA) issued marketing granted orders for the on-market JUUL System, a notable development for the company. Juul Labs has also reported a 98% reduction in underage use of its products since 2019. Future plans include continued product development, such as the next-generation JUUL2 platform, and ongoing engagement with regulators. To foster public discussion, the company re-launched its presence on X (formerly Twitter) after a multi-year hiatus. In late 2023, Juul Labs also secured $1.3 billion in a funding round.
- Altria Group
- Tiger Global Management
- Fidelity Investments
- Tao Capital Partners
- Sand Hill Angels
- Nicholas J. Pritzker
- Riaz Valani
- Capital Group Private Markets
- Darsana Capital Partners
- Co-Founder, CEO James Monsees
- Co-Founder, CTO Adam Bowen
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Juul Labs worth joining?
Evaluating an offer from a private company like Juul Labs requires a deep look into its financial health and the value of its equity compensation. Tools like Prospect can help you model the potential future value of your equity to make a more informed decision.
What should I do with my Juul Labs stock?
Managing stock in a private company like Juul Labs involves creating a strategy for exercising options and planning for taxes. Platforms like Prospect offer personalized strategies to help you maximize the value of your equity and minimize your tax burden.
Can you sell Juul Labs stock?
Selling stock in a private company like Juul Labs is often possible through secondary markets or company-approved tender offers, though it can be complex. Prospect provides tender offer tools to help you determine the tax-optimal shares to sell when an opportunity arises.
How can I find the value of my Juul Labs stock?
Determining the value of stock in a private company like Juul Labs can be challenging as it isn't publicly traded. You can use a platform like Prospect, which uses proprietary predictive models to forecast your equity's potential future value based on your specific holdings.
What is Juul Labs's equity worth?
The value of equity in a private company like Juul Labs is not publicly listed and can fluctuate based on company performance and market conditions. Tools like Prospect can help you project the potential worth of your specific equity grants by modeling different financial scenarios.
What is Juul Labs's stock ticker symbol?
As a privately held company, Juul Labs does not have a stock ticker symbol because its shares are not traded on a public stock exchange. Ticker symbols are only assigned to companies once they complete an Initial Public Offering (IPO).
Can I buy or sell Juul Labs stock?
Buying shares in a private company like Juul Labs is typically restricted to employees or accredited investors, while selling can occur during specific events like tender offers. If you are an employee, Prospect offers tools to help you navigate option exercises and sales to optimize your financial outcome.
What is the criteria to buy or invest in Juul Labs stock?
Investing in a private company like Juul Labs is generally limited to employees as part of their compensation or to accredited investors during specific funding rounds. These opportunities are not typically available to the general public until the company pursues an IPO.

