
Iterable
Iterable is a software company that develops an AI-powered customer communication platform for cross-channel marketing, including email and mobile.
Secondary Market Price
How Iterable Measures Up
To help you manage your Iterable equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series E
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Iterable Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Iterable's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description
Iterable is a software company that provides an AI-powered customer communication platform. It enables brands to deliver individualized and dynamic communications across multiple channels, with clients including Redfin, Priceline, Calm, and Box. The company offers SaaS solutions focused on growth marketing and customer engagement. Founded in 2013 in San Francisco, California, Iterable has since expanded globally with offices in Denver, New York, London, and Sydney. The company has completed seven funding rounds, with its most recent being a $200 million Series E round in July 2021.
The company's recent focus has been on enhancing its AI-driven features and adapting to industry changes, such as the integration of AI like Gemini into email platforms. Recent announcements include a partnership with Modular Marketing focused on customer re-engagement strategies and public discussions on the importance of data quality for effective AI in marketing. Company leadership has also offered guidance on SMS consent and compliance and contributed to industry discussions on how AI is reshaping marketing practices.
- Silver Lake
- Adams Street Partners
- Glynn Capital
- DTCP
- CRV
- Viking Global Investors
- Blue Cloud Ventures
- Capital One Ventures
- Index Ventures
- Harmony Partners
- Stereo Capital
- Merus Capital
- 645 Ventures
- TEEC Angels
- 500 Startups
- Co-Founder, Andrew Boni
- Co-Founder, Justin Zhu
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Iterable worth joining?
Deciding to join a private company like Iterable involves evaluating its culture, growth potential, and the value of its compensation package. A significant part of that package is often equity, and understanding its potential future value is crucial for making an informed decision.
What should I do with my Iterable stock?
Managing your private company stock involves complex decisions about when to exercise options and when to sell shares to optimize your financial outcome. Platforms like Prospect can help you create a personalized, tax-optimized strategy based on your specific financial situation and goals.
Can you sell Iterable stock?
Selling stock in a private company like Iterable is often possible through tender offers or on secondary markets, though it's more complex than selling public shares. Prospect offers tools to help you navigate these sales and determine which shares are the most tax-optimal to sell.
How can I find the value of my Iterable stock?
Valuing pre-IPO stock can be difficult, but you can use the company's 409A valuation and recent secondary market prices as a guide. For a more in-depth analysis, Prospect provides proprietary predictive models to help you forecast the future value of your shares.
What is Iterable's equity worth?
The precise worth of private equity fluctuates based on factors like funding rounds, company performance, and secondary market demand. To get a data-driven estimate, you can use tools like Prospect, which analyzes various data points to project a range of likely outcomes for your equity's value.
What is Iterable's stock ticker symbol?
As a private, pre-IPO company, Iterable does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.
Can I buy or sell Iterable stock?
Selling stock in a private company is typically done through tender offers or secondary markets, while buying is often restricted to accredited investors. Tools like Prospect are designed to help existing equity holders manage and sell their shares, rather than facilitate new investments.
What is the criteria to buy or invest in Iterable stock?
Investing in a pre-IPO company like Iterable is generally limited to institutional investors and accredited investors who meet specific income or net worth requirements. Opportunities for the general public to invest in private companies before an IPO are rare and highly regulated.

