Guayaki
A pioneer in regenerative yerba mate, Guayaki offers organic, ready-to-drink beverages sourced through partnerships with South American farming communities.
Secondary Market Price
How Guayaki Measures Up
To help you manage your Guayaki equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
TBD
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Guayaki Prices
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Company Description
Yerba Madre, formerly known as Guayakí Yerba Mate, produces and sells ready-to-drink mate beverages across North America. The company sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities throughout Argentina, Brazil, and Paraguay. Its products are available in over 45,000 retail locations in the U.S. and Canada. The company was founded in 1996 by David Karr and Alex Pryor with the goal of making organic, fair-trade yerba mate a mainstream energy source while restoring South American rainforests. It operates using a Market Driven Regeneration™ model, where purchases contribute to reforestation and fair trade premiums for its grower communities.
A prominent recent development is the company's rebranding to Yerba Madre, a name intended to pay tribute to Mother Earth and Indigenous traditions. In 2025, the company also became the first yerba mate producer to achieve Regenerative Organic Certified™ Gold® status. Future plans include continued expansion of its regeneration model and showcasing new product innovations at Expo West 2025, an event the company is returning to after a year away.
- Sonoma Brands Capital
- Anthos Capital
- SBG Growth
- CAVU Venture Partners
- Swift Foundation
- RSF Social Finance
- White Road Investments
- Co-Founder, Alex Pryor
- Co-Founder, David Karr
- Co-Founder, Michael Newton
- Co-Founder, Christopher Mann
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Guayaki worth joining?
Deciding whether to join a private company like Guayaki requires a careful evaluation of your potential equity compensation and its future value. Tools like Prospect can help you model different scenarios and compare potential equity outcomes to make an informed career decision.
What should I do with my Guayaki stock?
Managing stock in a private company involves creating a strategy for when to exercise options or sell shares to optimize your financial outcome. Platforms like Prospect offer personalized, tax-optimized strategies to help you decide what to do with your equity.
Can you sell Guayaki stock?
As Guayaki is a private company, its stock is likely illiquid and can typically only be sold during specific liquidity events like a tender offer or on a secondary market. Prospect provides tools to help you analyze tender offers and determine the most tax-optimal shares to sell when an opportunity arises.
How can I find the value of my Guayaki stock?
The value of stock in a private company is not publicly available and is typically determined by internal 409A valuations, which may not reflect its full potential. To get a better estimate, Prospect uses predictive models trained on venture capital data to help forecast the future value of your private company shares.
What is Guayaki's equity worth?
Determining the precise worth of equity in a private company like Guayaki is challenging due to its illiquid nature and lack of public market data. You can use a platform like Prospect to project a range of potential outcomes for your equity based on proprietary data and modeling.
What is Guayaki's stock ticker symbol?
Private companies like Guayaki are not traded on public stock exchanges, so they do not have a stock ticker symbol. A ticker symbol is only assigned when a company undergoes an Initial Public Offering (IPO) and lists on an exchange like the NYSE or NASDAQ.
Can I buy or sell Guayaki stock?
As a private company, buying Guayaki stock is generally restricted to accredited investors during funding rounds, and selling is limited to company-approved liquidity events. If you are an employee with equity, tools from Prospect can help you navigate the complexities of selling shares during events like tender offers.
What is the criteria to buy or invest in Guayaki stock?
Investing in a private company is typically limited to accredited investors participating in private funding rounds or employees who receive equity as part of their compensation. There are no publicly available criteria for general investment, as the stock is not available on the open market.
