FullStory
FullStory provides a behavioral data platform that uses session replay and heat maps to analyze and improve digital user experiences.
Secondary Market Price
How FullStory Measures Up
To help you manage your FullStory equity, Prospect has run the company through our machine learning model.
Prospect Rating
--
This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
--
Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series D
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
Secondary Market Price Chart
Create a free account to unlock real-time secondary market prices and future projections of FullStory's value.
Sign up to Unlock the Latest DataData will be available soon.
Sign up to receive notifications when it is available.
Prospect Projected Future FullStory Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for FullStory's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
FullStory develops and operates a behavioral data platform that allows companies to capture and analyze digital user interactions on their websites and mobile applications. The platform provides features such as session replay and heat maps to help businesses in sectors like e-commerce, retail, travel, and banking improve their online user experiences. Founded in 2014 by a team including Joel Webber, the Atlanta-based company has grown to between 501 and 1,000 employees. FullStory has raised a total of $162.2 million in funding across seven rounds, with the most recent being a $25 million investment in September 2022.
The company's recent developments focus on integrating artificial intelligence to make behavioral data more accessible. FullStory announced a new tool called Ask StoryAI, which is designed to connect user behavior to business outcomes, provide context for data teams, and surface technical issues for engineering and support staff. The platform's application is demonstrated in case studies, such as one with Yankee Candle, where the company used behavioral data to identify and implement five to ten weekly improvements to its digital properties. FullStory has also engaged in partnerships, including a collaboration with Intercom to discuss scaling AI within support teams.
- Permira
- Kleiner Perkins
- GV
- Stripes
- Dell Technologies Capital
- Salesforce Ventures
- Glynn Capital
- Co-Founder, Scott Voigt
- Co-Founder, Joel Webber
- Co-Founder, Bruce Johnson
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is FullStory worth joining?
Evaluating an offer from a private company like FullStory involves assessing its growth prospects and the potential value of its equity compensation. A platform like Prospect can help you model the potential outcomes of your equity to make a more informed decision.
What should I do with my FullStory stock?
Deciding what to do with your private company stock requires a personalized strategy based on your financial goals, tax situation, and risk tolerance. Prospect offers customized option exercise strategies and stock sale plans to help you maximize the value of your equity.
Can you sell FullStory stock?
As a private company, FullStory stock is not publicly traded, but employees may have opportunities to sell shares through tender offers or on secondary markets. Tools like Prospect's tender offer tools can help you decide how much to sell and which shares are the most tax-optimal.
How can I find the value of my FullStory stock?
The value of private stock is typically based on its latest 409A valuation, but this does not reflect its potential future worth. Prospect's predictive models use data from funding rounds and secondary markets to project a range of likely outcomes for your equity's value.
What is FullStory's equity worth?
The exact worth of a private company's equity is difficult to determine as it is not publicly traded and its value is volatile. You can use Prospect to upload your equity details and receive data-driven projections on its potential future value.
What is FullStory's stock ticker symbol?
Since FullStory is a private company, it is not listed on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are assigned only when a company undergoes an Initial Public Offering (IPO).
Can I buy or sell FullStory stock?
Selling private stock is typically limited to company-approved tender offers or secondary market transactions, while buying is usually restricted to employees or accredited investors. Prospect provides tools and strategies to help employees navigate decisions around exercising options and selling shares when opportunities arise.
What is the criteria to buy or invest in FullStory stock?
To invest in a private company like FullStory, you generally need to be an accredited investor, which involves meeting specific income or net worth requirements. Employees, however, can acquire equity through their compensation packages, such as stock options or RSUs.
