Welcome to Prospect! We use the same data as VCs to help you find the best startups and understand what your equity is likely to be worth.
View more companies

FreshDirect

FreshDirect is an online grocery delivery service offering a wide range of products, including fresh produce and prepared meals.

Secondary Market Price

Updated: 
Feb 2026
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
$300M
Company Valuation
Updated: 
Feb 2026
ECommerce
Industry
Bronx, NY
Headquarters
2002
Year Founded
1,680+
Employee Count

How FreshDirect Measures Up

To help you manage your FreshDirect equity, Prospect has run the company through our machine learning model.

Prospect Rating

--

This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

--

Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

TBD

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val $300M
--
Feb 6, 2026

Create a free account to unlock real-time secondary market prices and future projections of FreshDirect's value.

Sign up to Unlock the Latest Data
Failed to load data. Using sample data.
Loading chart…

Data will be available soon.
Sign up to receive notifications when it is available.

Sign up to get notified
Sign up to Unlock the Latest Data

Prospect Projected Future FreshDirect Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for FreshDirect's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

FreshDirect is an online grocery delivery service that offers a wide range of products, including fresh produce, meat, seafood, dairy, bakery items, and prepared meals. The company's platform allows customers to order groceries for home delivery. In addition to its consumer-facing service, FreshDirect provides a subscription option called DeliveryPass for free deliveries and operates FreshDirect Business for corporate clients. According to its website, the company has been in operation since 2002.

Information regarding the company's future plans or recent strategic announcements is not publicly detailed on its primary website. The most current promotion featured is an introductory discount for new customers who meet a minimum order requirement.

FreshDirect Notable Investors

  • J.P. Morgan Asset Management
  • W Capital Partners
  • AARP Innovation Fund
  • Brightwood Capital Advisors
  • Maverick Capital

FreshDirect Founders

  • Co-Founder, Joe Fedele
  • Co-Founder, Jason Ackerman
  • Co-Founder, David McInerney

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is FreshDirect worth joining?

Deciding whether to join any private company like FreshDirect requires careful evaluation of its financial health and your potential equity compensation. Platforms like Prospect can help you analyze the value of your equity offer by using data-driven models to project a company's future growth.

What should I do with my FreshDirect stock?

The right strategy for your FreshDirect stock depends on your personal financial goals, tax situation, and risk tolerance. Using a service like Prospect can provide personalized, multi-year plans for exercising options or selling shares to help you maximize returns.

Can you sell FreshDirect stock?

Selling stock in a private company like FreshDirect is typically restricted to specific liquidity events, such as company-approved tender offers or sales on a secondary market. Tools like Prospect can help you navigate these opportunities and determine the tax-optimal shares to sell.

How can I find the value of my FreshDirect stock?

Since FreshDirect is a private company, its stock value isn't publicly listed and can be difficult to determine. You can use a platform like Prospect, which uses machine learning models to project your equity's value based on market data and your specific holdings.

What is FreshDirect's equity worth?

The precise valuation of a private company like FreshDirect is not public information and fluctuates based on performance and funding rounds. To understand what your specific equity stake could be worth under various scenarios, you can use Prospect's predictive models and scenario planning tools.

What is FreshDirect's stock ticker symbol?

As a private company, FreshDirect is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are only assigned to companies once they become publicly listed through an IPO or other means.

Can I buy or sell FreshDirect stock?

For employees, "buying" FreshDirect stock typically means exercising your vested stock options, while selling is usually limited to specific windows like tender offers or secondary market sales. Platforms like Prospect offer tools to help you create a strategy for both exercising options and selling shares tax-efficiently.

What is the criteria to buy or invest in FreshDirect stock?

Investing in a private company like FreshDirect is generally restricted to employees receiving equity compensation or accredited investors participating in funding rounds. The general public cannot typically buy shares until the company goes public.

Ready to unlock insights on top performing startups?
Ready to unlock insights on top performing startups?