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Forter

Forter is a digital commerce trust platform offering AI-driven fraud management, identity protection, abuse prevention, and payment optimization services.

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
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Prospect Projected FMV
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Company Valuation
Updated: 
Jan 2026
Cybersecurity
Industry
New York, NY
Headquarters
2013
Year Founded
750+
Employee Count

How Forter Measures Up

To help you manage your Forter equity, Prospect has run the company through our machine learning model.

Prospect Rating

This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series F

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val --
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Jan 13, 2026

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Prospect Projected Future Forter Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Forter's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description

Forter provides a trust platform for digital commerce that focuses on fraud prevention, risk management, and payment optimization through the use of artificial intelligence. The company delivers real-time trust assessments for its clients, which include over 400,000 businesses such as Adobe, eBay, and Nordstrom. To date, Forter has processed over $2 trillion in transactions. Founded in 2013 by CEO Michael Reitblat and President Liron Damri, the company is headquartered in New York with additional offices in Tel Aviv, London, and Singapore. It has raised $543 million in total funding and had a market valuation of $3 billion as of May 2021.

Recent announcements highlight the company's focus on emerging fraud tactics and AI-driven commerce. Forter launched Forter Prism, an AI copilot designed to simplify merchant workflows, and released a report noting a 210% year-over-year increase in automated fraud attempts. The company is actively addressing new threats, such as a reported 15% rise in AI-doctored images used for refund claims. In practice, its platform has recently blocked large-scale fraud operations, including a $2.2 million gift card fraud ring and a $4.2 million bot ring. Forter's forward-looking strategy involves preparing for "agentic checkout," where AI agents make purchases, by developing real-time decisioning for both human and automated transactions.

Forter Notable Investors

  • Tiger Global Management
  • Third Point Ventures
  • Adage Capital Management
  • Bessemer Venture Partners
  • Sequoia Capital
  • March Capital
  • NewView Capital
  • Salesforce Ventures
  • Scale Venture Partners

Forter Founders

  • Co-Founder, Michael Reitblat
  • Co-Founder, Liron Damri
  • Co-Founder, Alon Shemesh

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Forter worth joining?

Joining a pre-IPO company like Forter requires careful consideration of your equity offer and its potential future value. Tools like Prospect can help you model different scenarios and forecast your equity's worth to make an informed decision.

What should I do with my Forter stock?

Deciding what to do with your private company stock involves complex tax and timing considerations, such as when to exercise options or sell shares. Platforms like Prospect provide personalized, tax-optimized strategies to help you maximize the value of your equity.

Can you sell Forter stock?

As Forter is a private company, selling stock is typically possible through secondary markets or company-organized events like tender offers. Prospect offers tools to help you navigate tender offers and determine which shares are most tax-optimal to sell.

How can I find the value of my Forter stock?

Valuing stock in a private company like Forter is challenging because it isn't publicly traded, but it's often based on the latest 409A valuation or recent funding rounds. To get a more sophisticated forecast, Prospect uses predictive models trained on proprietary VC data to project the future value of your shares.

What is Forter's equity worth?

The worth of your equity in a private company is not a single number but a range of potential outcomes dependent on the company's future success. You can use Prospect to model various financial scenarios and understand how events like a new funding round or an IPO could impact your net worth.

What is Forter's stock ticker symbol?

Since Forter is a private company, it does not have a stock ticker symbol and is not traded on public stock exchanges. A ticker symbol will only be assigned if and when the company decides to go public through an Initial Public Offering (IPO).

Can I buy or sell Forter stock?

Selling private company stock is sometimes possible via secondary markets or tender offers, while buying is typically restricted to accredited investors or employees exercising their options. Prospect provides tools and data, including secondary market prices, to help employees make informed decisions about exercising and selling their shares.

What is the criteria to buy or invest in Forter stock?

Investing in a private company like Forter is generally limited to accredited investors, venture capital firms, or employees who receive equity as part of their compensation. If you are an employee with equity, Prospect is designed to help you manage and maximize the value of those holdings.

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