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finally

Finally is a fintech company offering a finance automation platform for SMBs, featuring automated bookkeeping, expense management, and corporate cards.

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Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
$95M
Company Valuation
Updated: 
Oct 2025
Fintech
Industry
Miami, FL
Headquarters
2014
Year Founded
130+
Employee Count
--

Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
$95M
Company Valuation
Updated: 
Oct 2025
Fintech
Industry
Miami, FL
Headquarters
2014
Year Founded
130+
Employee Count

How finally Measures Up

To help you manage your finally equity, Prospect has run the company through our machine learning model.

Prospect Rating

TBD

We are still gathering data to complete our evaluation of finally. Check back soon for our rating on what we believe the company will be worth in four years.

Exit Risk

TBD

We are still gathering data on finally to train our machine learning model. Check back soon for our exit risk rating for finally!

Funding Stage

Series B

As a Series B company, we've established a solid foundation and are now focused on significant growth. This means you'll be joining a stable environment with plenty of opportunities to make an impact and advance your career as we scale.

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Est val $95M
+$13.13 (▲50%)
Jan, 2024 - Jan, 2025

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Prospect Projected Future finally Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for finally's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description

Finally is a financial technology company that provides an automated accounting and finance platform for small and medium-sized businesses (SMBs). The company's software uses artificial intelligence for bookkeeping, expense management, bank reconciliation, and software integration with platforms like Quickbooks and Xero. It also offers corporate credit cards and expense management tools, with a focus on serving franchise owners and businesses with multiple locations. Founded in 2018 and formerly known as Back Office, the company is headquartered in Miami, Florida, and led by founder and CEO Felix Rodriguez. It has grown to more than 250 employees.

The company's recent activity indicates a focus on expansion, supported by a significant Series B funding round in July 2024 that raised $200 million. This capital injection is expected to support further product development and market growth. In a recent milestone, CEO Felix Rodriguez was named a 2025 Henry Crown Fellow by The Aspen Institute, recognizing his work in the fintech sector. Finally also actively engages with its target market by participating in industry events such as the IFA Convention and Fintech Meetup, demonstrating its solutions to franchise owners and other business leaders.

finally Notable Investors

  • 500 Global
  • PeakSpan Capital

finally Founders

  • Co-Founder, CEO Michael Skiles
  • Co-Founder, CPO Justin Leung
  • Co-Founder, CTO Josh Stowe

Peer Group Comparison

Vs Peer Group of >$4B Startups

Peer Group Comparison

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is finally worth joining?

Deciding whether a startup is the right fit involves assessing its growth prospects, risk profile, and your personal career goals. Platforms like Prospect provide data-driven insights and projections to help you evaluate a company's potential and make an informed decision.

What should I do with my finally stock?

Managing your private stock involves making strategic decisions around exercising options, planning for taxes, and deciding when to sell. Tools from Prospect can help you create a personalized strategy to maximize your equity's post-tax value.

Can you sell finally stock?

Selling stock in a private company is often possible during specific liquidity events, such as tender offers or through secondary market transactions. Platforms like Prospect offer tools to help you determine how much to sell and which shares are most tax-optimal.

How can I find the value of my finally stock?

Since the company is private, its stock value isn't publicly listed and can be difficult to determine. You can use a platform like Prospect, which uses predictive models and VC-level data to provide independent projections of your equity's potential worth.

What is finally's equity worth?

The precise value of a private company's equity is not public information and depends on factors like its latest valuation and growth trajectory. Platforms like Prospect analyze market data to provide projections on what your equity could be worth.

What is finally's stock ticker symbol?

As a private, pre-IPO company, it does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they list their shares for trading on a public stock exchange.

Can I buy or sell finally stock?

Buying stock in a private company is typically restricted to employees receiving equity compensation or accredited investors participating in funding rounds. Selling is usually possible only during company-approved liquidity events, such as a tender offer or secondary sale.

What is the criteria to buy or invest in finally stock?

Investing in a private company is typically limited to employees as part of their compensation or to accredited investors during formal fundraising rounds. Opportunities for the general public to invest are generally not available until the company goes public.

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