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Fanatics

Fanatics is a digital sports platform providing licensed fan gear, trading cards, memorabilia, and sports betting to fans globally.

$42.01

Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
$31B
Company Valuation
Updated: 
Oct 2025
Sports
Industry
Jacksonville, FL
Headquarters
2007
Year Founded
22,000+
Employee Count
$42.01

Secondary Market Price

Updated: 
Oct 2025
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
$31B
Company Valuation
Updated: 
Oct 2025
Sports
Industry
Jacksonville, FL
Headquarters
2007
Year Founded
22,000+
Employee Count

How Fanatics Measures Up

To help you manage your Fanatics equity, Prospect has run the company through our machine learning model.

Prospect Rating

TBD

We are still gathering data and have not yet issued a rating for Fanatics. Please check back soon for our projection of the company's worth four years from now.

Exit Risk

TBD

We are still gathering data on Fanatics to train our machine learning model. Check back soon for our exit risk rating for Fanatics!

Funding Stage

Series E

A Series E funding round means Fanatics is a mature company that is well beyond the initial, high-risk startup phase. For you, this suggests a more stable company with established structures, rather than a ground-floor opportunity.

$42.01
Est val $31B
+$13.13 (▲50%)
Jan, 2024 - Jan, 2025

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Prospect Projected Future Fanatics Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Fanatics's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Fanatics operates as a global digital sports platform organized into three primary divisions: Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. The company provides licensed fan gear, jerseys, and other merchandise by managing the e-commerce for a network of approximately 900 sports properties. Its collectibles arm offers physical and digital trading cards and sports memorabilia, while its betting and gaming division is building out a sportsbook and iGaming platform. Founded in 1995, initially as Football Fanatics, the company has grown to employ over 22,000 people and functions as an operating subsidiary of Kynetic.

The company is expanding its operations across its divisions, with a significant focus on its collectibles and betting segments. A recent multi-year partnership will see its Topps brand return to producing fully licensed NBA and NBPA basketball cards beginning with the 2025-26 season. Fanatics is also scaling its physical footprint, having recently opened a new 650,000-square-foot distribution center in Waxahachie, Texas. In addition, the company plans to grow its live event series, Fanatics Fest, which is scheduled to return to New York City in 2026 as an expanded four-day event.

Fanatics Notable Investors

  • Andreessen Horowitz
  • IVP
  • Temasek
  • Fidelity
  • Thrive Capital
  • BlackRock
  • Franklin Templeton
  • SoftBank Group
  • Alibaba Group
  • Silver Lake
  • Neuberger Berman
  • MSD Capital

Fanatics Founders

  • Co-Founder, Alan Trager
  • Co-Founder, Mitch Trager
  • Co-Founder, Michael Rubin
  • Co-Founder, Josh Luber

Peer Group Comparison

Vs Peer Group of >$4B Startups

Peer Group Comparison

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Fanatics worth joining?

Deciding whether to join any company is a personal choice that depends on your career goals and risk tolerance. A platform like Prospect can help you evaluate the potential value of an equity offer to make a more informed decision.

What should I do with my Fanatics stock?

Managing private company stock requires careful consideration of your personal financial goals and tax implications. Using a service like Prospect can help you develop a customized strategy to optimize taxes and maximize the value of your shares.

Can you sell Fanatics stock?

Selling stock in a private company like Fanatics is typically possible only during specific liquidity events, such as a tender offer or on a secondary market. Platforms like Prospect offer tools to help you navigate these sales and determine which shares are most tax-optimal to sell.

How can I find the value of my Fanatics stock?

The value of private stock is typically based on the company's 409A valuation or the price set during its most recent funding round. To better understand its potential, you can use platforms like Prospect, which use predictive models to forecast the future value of your equity.

What is Fanatics's equity worth?

The total worth of Fanatics's equity is based on its private market valuation, which changes with new funding rounds and business performance. You can use tools from services like Prospect that apply data-driven models to project what your specific equity stake could be worth over time.

What is Fanatics's stock ticker symbol?

As a privately held company, Fanatics is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are assigned only when a company completes an initial public offering (IPO).

Can I buy or sell Fanatics stock?

Buying stock in a private company is usually limited to employees and accredited investors, while selling is often restricted to company-approved liquidity events. If you are an employee shareholder, platforms like Prospect can help you manage your holdings and plan for selling opportunities.

What is the criteria to buy or invest in Fanatics stock?

To invest in a private company like Fanatics, you generally must be an employee receiving equity or an accredited investor who meets specific income or net worth requirements. These criteria are established by regulators to manage the risks associated with investing in non-public companies.

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