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Elevate Brands

Elevate Brands acquires and operates consumer brands, primarily on Amazon, using a data-driven approach to foster post-acquisition growth.

$2.04

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$1.0B
Company Valuation
Updated: 
Jan 2026
ECommerce
Industry
Austin, TX
Headquarters
2017
Year Founded
210+
Employee Count

How Elevate Brands Measures Up

To help you manage your Elevate Brands equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series B

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

$2.04
Est val $1.0B
--
Jan 28, 2026

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Prospect Projected Future Elevate Brands Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Elevate Brands's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Elevate Brands acquires and operates third-party, consumer-focused businesses that sell on Amazon. The company, which is now part of the SellerX Group, uses a data-driven approach to identify and purchase brands, offering sellers payment in either cash or bitcoin. Post-acquisition, it applies a growth strategy using its resources and tools to help optimize the business. Founded in 2017 with co-founder James Lucien Stein, the company is headquartered in Austin, Texas, and maintains a location in New York. It currently has between 51 and 200 employees.

A significant recent development for the company is its acquisition by the SellerX Group. Prior to this, a key financial milestone occurred in December 2021 when Elevate Brands secured $55 million in a funding round led by Soroban Capital Partners LP. The company's stated focus is on acquiring consumer brands and developing them to their full potential within the consumer packaged goods (CPG) sector.

Elevate Brands Notable Investors

  • Oaktree Capital Management, L.P.
  • Soroban Capital Partners
  • Upper90
  • FJ Labs
  • Novel TMT Ventures

Elevate Brands Founders

  • Co-Founder, Ryan Gnesin
  • Co-Founder, Jeremy Bell
  • Co-Founder, Robert Bell

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Elevate Brands worth joining?

Deciding if a company is the right fit involves assessing the potential value of its equity compensation. Platforms like Prospect can help you analyze your potential earnings by projecting the value of your equity and comparing it to other opportunities.

What should I do with my Elevate Brands stock?

The right strategy for your stock depends on your personal financial goals, risk tolerance, and tax situation. Using a platform like Prospect can help you build a customized plan for exercising options or selling shares to maximize your after-tax returns.

Can you sell Elevate Brands stock?

As a private company, selling your stock is typically possible during specific events like tender offers or on secondary markets. Platforms like Prospect offer tools to help you navigate these sales and determine which shares are most tax-optimal to sell.

How can I find the value of my Elevate Brands stock?

Valuing private company stock is difficult because it isn't publicly traded and can be illiquid. You can get a data-driven estimate using platforms like Prospect, which use predictive models trained on proprietary data to forecast your equity's future value.

What is Elevate Brands's equity worth?

The precise worth of private equity fluctuates and is not public information, but you can get a strong projection. Financial modeling tools from platforms like Prospect analyze factors like funding rounds and market data to estimate a likely range of outcomes for your shares.

What is Elevate Brands's stock ticker symbol?

Elevate Brands is a private company, so it does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.

Can I buy or sell Elevate Brands stock?

Buying stock in a private company typically means exercising your stock options, while selling is usually limited to events like tender offers. Specialized platforms like Prospect can help you create tax-optimized strategies for both exercising options and selling shares.

What is the criteria to buy or invest in Elevate Brands stock?

The decision to invest more in your company by exercising options depends on your personal financial situation and risk appetite. Tools like those offered by Prospect can model different scenarios and project future value to help you evaluate the potential return on investment.

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