
Dynamic Yield
Dynamic Yield is a software development company offering Experience OS, a platform for personalizing and optimizing digital customer experiences.
Secondary Market Price
How Dynamic Yield Measures Up
To help you manage your Dynamic Yield equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series D
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Dynamic Yield Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Dynamic Yield's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description
Mastercard Dynamic Yield is a software development company that provides a platform called Experience OS, which businesses use to personalize digital customer experiences. The platform integrates with a company's existing content management or commerce solutions and uses algorithms to match content, products, and offers to individual users. It is used by marketing, product, and eCommerce teams at more than 400 global companies for activities like website personalization, A/B testing, and product recommendations. Founded in 2012, the company was later acquired by Mastercard. In December 2018, it raised $38 million in a Series D funding round.
Recent announcements from the company point to specific client results. Mitre 10, a New Zealand retailer, reported a 28% increase in digitally influenced in-store revenue after using the platform. Similarly, Avery Products Corporation saw an 11.8% lift in revenue per user from personalized cart recommendations, and HP reported an 81% uplift in click-based conversion rates from personalized recommendations in a program spanning over 100 countries. The company was also named Contentsquare’s Global Impact Partner of the Year for 2025. Ongoing activities, including industry events and partnerships, suggest a continued focus on personalization technology and thought leadership.
- Bessemer Venture Partners
- Vertex Ventures
- ClalTech
- Baidu
- Global Founders Capital
- Deutsche Telekom Capital Partners
- La Maison
- NAVER Corporation
- Viola Growth
- Union Tech Ventures
- Co-Founder, Liad Agmon
- Co-Founder, Omri Mendellevich
- Co-Founder, Ofer Zinger
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Dynamic Yield worth joining?
Deciding whether to join any startup involves evaluating your potential equity compensation alongside salary and company culture. Tools like Prospect can help you model the potential future value of your stock options to make a more informed career decision.
What should I do with my Dynamic Yield stock?
Managing private company stock requires a clear strategy for exercising options and selling shares to maximize your after-tax gains. Using a platform like Prospect can help you create a personalized, multi-year plan based on your financial situation and the company's outlook.
Can you sell Dynamic Yield stock?
As a private company, you can typically only sell your shares during specific liquidity events, such as a tender offer or on a secondary market, often requiring company approval. Prospect offers tender offer tools to help you decide how much to sell and which shares are most tax-efficient.
How can I find the value of my Dynamic Yield stock?
The value of private stock is determined by its 409A valuation, recent funding rounds, and secondary market transactions. To get a clearer picture, Prospect uses predictive models trained on proprietary data to help forecast the future value of your shares.
What is Dynamic Yield's equity worth?
The precise worth of a private company's equity is not public and depends on numerous factors, including its performance and market conditions. Financial modeling tools can provide data-driven projections to help you understand the potential value of your holdings.
What is Dynamic Yield's stock ticker symbol?
As a privately held company, Dynamic Yield is not traded on a public stock exchange. Therefore, it does not have a stock ticker symbol.
Can I buy or sell Dynamic Yield stock?
For employees, "buying" stock typically means exercising your stock options, while selling is limited to company-approved liquidity events. Platforms like Prospect are designed to help employees navigate these option exercise and selling decisions, not to facilitate trading for outside investors.
What is the criteria to buy or invest in Dynamic Yield stock?
Investing in a private company is generally restricted to accredited investors and venture capital firms during specific funding rounds. For employees, the opportunity to acquire stock comes from exercising vested stock options granted as part of their compensation.

