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Crux

Crux is an AI platform for ad teams that analyzes creative performance, audience sentiment, and automates new ad generation.

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Secondary Market Price

Updated: 
Nov 2025
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
~$20M
Company Valuation
Updated: 
Nov 2025
Marketing
Industry
Venice, CA
Headquarters
2014
Year Founded
11-50
Employee Count
--

Secondary Market Price

Updated: 
Nov 2025
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
Sign in to view
Prospect Projected FMV
~$20M
Company Valuation
Updated: 
Nov 2025
Marketing
Industry
Venice, CA
Headquarters
2014
Year Founded
11-50
Employee Count

How Crux Measures Up

To help you manage your Crux equity, Prospect has run the company through our machine learning model.

Prospect Rating

TBD

We are still gathering data to complete our evaluation of Crux. Check back soon for our rating and what we think the company will be worth in four years.

Exit Risk

TBD

We are still gathering data on Crux to train our machine learning model. Check back soon for our exit risk rating for Crux!

Funding Stage

Seed

A Seed stage means Crux is in its very early days, building its foundational product and team. This offers you a unique chance to make a significant impact and grow with the company from the ground up.

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Est val ~$20M
+$13.13 (▲50%)
Jan, 2024 - Jan, 2025

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Prospect Projected Future Crux Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Crux's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Crux Technologies, Inc. operates an AI-powered platform for creative strategy and ad performance optimization. The company's service analyzes advertising creatives across platforms like Meta, Google, and TikTok by tagging creative elements and mapping them to performance metrics such as click-through rate and customer acquisition cost. Based on these insights, the platform generates new ad creatives in various formats, including static images, videos, and carousels. The company is a Y Combinator W24 batch participant and serves growth and creative teams at companies including Rocket Money, SoFi, and Chime.

The company recently announced it has raised a $2.6M seed round. Crux's platform has demonstrated specific results with clients; for example, it assisted the privacy application Cloaked in generating over 40 AI-powered creatives per week, which contributed to a 10% reduction in customer acquisition cost on a monthly ad spend exceeding $1 million. Other reported client outcomes include saving over 10,000 hours through automation and enabling teams to produce more than 100 creatives weekly at a cost of less than $10 per image.

Crux Notable Investors

  • LAUNCH (Jason Calacanis)
  • The Syndicate.com

Crux Founders

  • Co-founder, Jordan Knox
  • Co-founder, Juan Carlos Perez

Peer Group Comparison

Vs Peer Group of >$4B Startups

Peer Group Comparison

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Crux worth joining?

Deciding to join a private company like Crux requires careful consideration of its equity compensation package. Tools like Prospect can help you model the future value of your potential stock options to make a more informed decision.

What should I do with my Crux stock?

Managing stock in a private company like Crux involves complex decisions around when to exercise options and how to plan for taxes. Platforms like Prospect offer customized option exercise strategies and tax optimization to help you maximize the value of your equity.

Can you sell Crux stock?

As Crux is a private company, selling stock is generally restricted to specific events like tender offers or secondary market transactions. Prospect provides tender offer tools to help you decide how much to sell and which shares are most tax-optimal during these events.

How can I find the value of my Crux stock?

The value of stock in a private company like Crux is determined by internal 409A valuations and is not publicly listed. You can use platforms like Prospect, which use proprietary predictive models to help forecast the potential future value of your shares.

What is Crux's equity worth?

The total equity valuation for a private company like Crux is not public information and typically changes with each new funding round. To understand what your personal stake might be worth, you can use equity management platforms to model different financial scenarios and potential outcomes.

What is Crux's stock ticker symbol?

As a private company, Crux does not have a stock ticker symbol. Ticker symbols are assigned to companies only when they become publicly traded on a stock exchange.

Can I buy or sell Crux stock?

Buying stock in a private company like Crux is typically limited to employees exercising options or accredited investors, while selling is possible during liquidity events. Tools from Prospect can help you navigate these events by providing tax-optimal strategies for exercising and selling shares.

What is the criteria to buy or invest in Crux stock?

Investing in a private company like Crux is generally restricted to employees, founders, and accredited investors or venture capital firms participating in funding rounds. If you are an employee with equity, a platform like Prospect can help you manage your holdings and plan for future financial goals.

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