Crisp
Crisp provides a retail analytics software platform that integrates sales and supply chain data for consumer packaged goods brands.
Secondary Market Price
How Crisp Measures Up
To help you manage your Crisp equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series B1
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future Crisp Prices
Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Crisp's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.
Powerful tools to earn more from your equity
Company Description
Crisp is a retail data company that operates a unified data-sharing platform connecting over 6,000 Consumer Packaged Goods (CPG) brands with data from more than 40 retailers and distributors. The platform provides real-time supply chain insights to help businesses optimize sales, improve forecasting, and reduce waste. Its services are used across sectors including beverages, health and beauty, and canned and dry foods. Founded in 2016 by Are Traasdahl and Dag Liodden, the company has since secured multiple funding rounds and developed a platform that integrates with BI tools, Excel, and other cloud-based systems.
The company's future plans focus on the continued development of its AI-driven solutions and the operationalization of agentic AI for retail workflows. Crisp is increasing its presence at industry events, such as its premier sponsorship of the 2026 CMA | SIMA Elevate Conference, where it plans to showcase an AI-driven category management concept called the 'Ever-Perfect Shelf.' Recent company activities include participating in the UNFI West Spring and Summer show to demo the UNFI Insights platform, collaborating with Snowflake at an NRF event, and hosting a tech session at a CMA conference with leaders from Schwan's Company, Kraft Heinz, and The Hershey Company.
- Paine Schwartz Partners
- FirstMark Capital
- 3L
- Spring Capital
- Blue Cloud Ventures
- Wellington Management
- Toshiba Corporation
- DNX Ventures
- Prologis
- Cox Enterprises
- Co-Founder, Are Traasdahl
- Co-Founder, Dag Liodden
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is Crisp worth joining?
Evaluating an offer from a private company like Crisp involves assessing the potential of its equity compensation. Platforms like Prospect can help you model the future value of your equity and compare it to opportunities at other companies.
What should I do with my Crisp stock?
Deciding what to do with your startup stock involves creating a strategy for exercising options and selling shares that considers your financial goals and tax implications. Prospect offers personalized, multi-year strategies to help you maximize the after-tax value of your equity.
Can you sell Crisp stock?
As a private company, Crisp stock is not publicly traded, but you may be able to sell shares during company-approved tender offers or on secondary markets. Tools from Prospect can help you navigate these selling opportunities and determine which shares are the most tax-optimal to sell.
How can I find the value of my Crisp stock?
The official value is determined by a 409A valuation, but this doesn't reflect the stock's potential future worth or market price. To get a better forecast, Prospect uses proprietary predictive models, trained on data used by top VCs, to project your equity's future value.
What is Crisp's equity worth?
The ultimate worth of your Crisp equity depends on the company's future success, such as an IPO or acquisition, and your specific grant details. You can model different scenarios and project the potential value of your holdings using Prospect's equity management platform.
What is Crisp's stock ticker symbol?
As a private, pre-IPO company, Crisp does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they become publicly traded on a stock exchange.
Can I buy or sell Crisp stock?
You can "buy" stock by exercising your options, and you can sell shares during specific liquidity events like tender offers or on secondary markets. Prospect provides customized strategies for both exercising options and selling shares to help you optimize your financial outcome.
What is the criteria to buy or invest in Crisp stock?
For employees, the primary criteria to "buy" stock is to be granted stock options and meet the vesting schedule outlined in your employment agreement. Investing as an outside party is typically restricted to accredited investors during specific funding rounds or on secondary markets.
