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Candy

Candy Digital develops a platform for users to purchase and trade officially licensed digital collectibles, primarily sports-related non-fungible tokens.

$5.78

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$1.5B
Company Valuation
Updated: 
Jan 2026
ECommerce
Industry
Braintree, MA
Headquarters
2009
Year Founded
40+
Employee Count

How Candy Measures Up

To help you manage your Candy equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series A1

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

$5.78
Est val $1.5B
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Jan 28, 2026

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Prospect Projected Future Candy Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Candy's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

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Company Description

Candy Digital is a digital asset company that creates and distributes officially licensed digital collectibles, or NFTs. The company partners with major brands in sports, entertainment, and culture, including Major League Baseball, DC Comics, and Netflix, to produce these assets. It operates a virtual storefront where users can purchase collectibles and a secondary marketplace for trading. Founded in 2021 in New York, the company has built a library of over 4 million digital assets and has more than 1.5 million user accounts. In 2023, Candy Digital was acquired by the technology company Futureverse.

Following the acquisition, Candy Digital is migrating its assets and user base to The Root Network, Futureverse's Layer 1 blockchain. This integration is intended to enable interoperable fan experiences, AI-enhanced tooling, and embedded IP protection. As part of its ongoing operations, the company has announced several initiatives for the 2025 Major League Baseball season, including new digital collectible releases, a revamp of its on-field highlight collectibles known as Gems, and participation in the MLB World Tour in Tokyo.

Candy Notable Investors

  • Insight Partners
  • SoftBank Vision Fund
  • ConsenSys Mesh
  • Galaxy Digital
  • 10T Holdings

Candy Founders

  • Co-Founder, Greg Balestrieri
  • Co-Founder, Joe Melville

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Candy worth joining?

Deciding to join a startup involves evaluating its potential growth and your potential equity earnings. Tools like Prospect can help you analyze a company's future prospects and model your equity's value to make an informed decision.

What should I do with my Candy stock?

Managing your startup stock requires a personalized strategy based on your financial goals, tax situation, and the company's outlook. Platforms like Prospect build customized, multi-year option exercise and stock sale strategies to help you maximize your equity's value.

Can you sell Candy stock?

As Candy is a private company, selling stock is typically restricted to specific liquidity events like tender offers, secondary sales, or an IPO. Tools like Prospect can help you navigate these opportunities and determine the most tax-optimal shares to sell.

How can I find the value of my Candy stock?

The value of private company stock is not publicly listed and can be difficult to determine. You can use a platform like Prospect, which uses machine learning models and proprietary data to project your equity's future value.

What is Candy's equity worth?

A private company's total equity worth is based on its most recent valuation, often set during funding rounds. To understand what your specific stake is worth, services like Prospect analyze company data to forecast a range of potential outcomes for your shares.

What is Candy's stock ticker symbol?

Since Candy is a private, pre-IPO company, it is not traded on a public stock exchange and therefore does not have a stock ticker symbol. Ticker symbols are assigned only when a company becomes publicly listed.

Can I buy or sell Candy stock?

Buying or selling stock in a private company like Candy is generally restricted and not as simple as with public companies. Opportunities to sell are usually limited to company-approved events, while buying shares is typically reserved for accredited investors during funding rounds.

What is the criteria to buy or invest in Candy stock?

Investing in a private startup like Candy is usually limited to venture capital firms and accredited investors participating in official funding rounds. Employees typically receive equity as compensation rather than purchasing it on an open market.

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