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Brookstone

Brookstone is an online retailer known for its curated selection of lifestyle products, particularly its extensive range of massagers.

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
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Company Valuation
Updated: 
Jan 2026
ECommerce
Industry
Merrimack, NH
Headquarters
1965
Year Founded
3,180+
Employee Count

How Brookstone Measures Up

To help you manage your Brookstone equity, Prospect has run the company through our machine learning model.

Prospect Rating

This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series A

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val --
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Jan 13, 2026

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Prospect Projected Future Brookstone Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Brookstone's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Brookstone operates as an online retailer that provides a curated selection of lifestyle products. The company's current business focuses on categories such as massage, personal care, home essentials, wellness, technology, and outdoor gear. Its product offerings include items like massage chairs from brands such as Osaki, LED light therapy masks, memory foam pillows, and portable solar freezers. In addition to retail, Brookstone provides services including financing options and corporate gifting programs. While the company's public-facing materials emphasize a commitment to a curated product selection, details regarding its founding date, founders, and specific historical milestones are not available on its website.

The company has not publicly disclosed specific future plans or long-term strategic initiatives. Its most recent announcements consist of promotional campaigns and seasonal marketing themes. These include sales offering up to 60% off massage chairs, a curated collection of "Winter Travel Must-Haves," and a wellness-focused campaign titled "Start the Year Feeling Your Best." These promotions indicate a continued operational focus on the company's core product areas of comfort, wellness, and home technology.

Brookstone Notable Investors

  • OSIM International
  • Temasek Holdings
  • JW Childs Associates
  • Sailing Capital
  • Sanpower

Brookstone Founders

  • Co-Founder, Pierre de Beaumont
  • Co-Founder, Mary Deland

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Brookstone worth joining?

Deciding whether to join Brookstone depends on your personal career goals and how you evaluate the company's overall compensation package, including its equity. Tools like Prospect can help you model the potential future value of your equity compensation to make a more informed decision.

What should I do with my Brookstone stock?

The best strategy for your Brookstone stock depends on your personal financial goals, tax situation, and risk tolerance. Platforms like Prospect offer personalized guidance and tools to help you decide when to exercise options, hold, or sell your shares in a tax-efficient manner.

Can you sell Brookstone stock?

As Brookstone is a private company, selling stock is typically possible through company-approved tender offers or on secondary marketplaces, though it is more complex than selling public shares. Equity management platforms can provide tools and data to help you navigate these private stock transactions and identify selling opportunities.

How can I find the value of my Brookstone stock?

The value of private stock like Brookstone's is typically determined by the company's latest 409A valuation or prices on secondary markets. You can use platforms like Prospect to access predictive models and secondary market data to better understand your equity's potential worth.

What is Brookstone's equity worth?

The precise worth of Brookstone's equity fluctuates and is not publicly available, as it is a private company. Tools that offer predictive modeling and scenario analysis can help you forecast the potential future value of your holdings based on various factors.

What is Brookstone's stock ticker symbol?

Brookstone does not have a stock ticker symbol because it is a private company and its shares are not traded on public stock exchanges. Ticker symbols are only assigned to companies once they complete an Initial Public Offering (IPO).

Can I buy or sell Brookstone stock?

As a private company, buying Brookstone stock is generally restricted to accredited investors during specific funding rounds, while selling is often limited to company-approved windows or secondary markets. Existing shareholders can use equity management tools to get guidance on the best times and strategies for selling their shares.

What is the criteria to buy or invest in Brookstone stock?

To invest in a private company like Brookstone, you typically must be an accredited investor, which means you meet certain income or net worth thresholds defined by securities regulators. These criteria are in place due to the higher risks associated with investing in non-public companies.

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