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Bread

Bread Financial offers businesses payment and financing solutions, including branded credit cards and "Pay Over Time" installment payment options.

Secondary Market Price

Updated: 
Feb 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
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Prospect Projected FMV
$3.14B
Company Valuation
Updated: 
Feb 2026
Fintech
Industry
Columbus, OH
Headquarters
2014
Year Founded
6,000+
Employee Count

How Bread Measures Up

To help you manage your Bread equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series D

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val $3.14B
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Feb 6, 2026

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Prospect Projected Future Bread Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Bread's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Bread Financial provides a range of business payment solutions, including pay-over-time financing, private label and co-branded credit cards, and white-label financing products. The company's offerings, such as its Installments and Bread Pay™ SplitPay options, serve both national brands and startups. With more than 30 years of experience in the financial services industry, Bread Financial has formed partnerships with companies like Michaels, Apt2B, and the New York Yankees.

The company's operational data points to a focus on partner retention and customer base growth, with a reported 90% partner renewal rate and 35.6 million open unique customers. Bread Financial also maintains a portfolio of U.S. and Canadian patents for proprietary technologies related to mobile credit acquisition and loyalty services. This emphasis on technology is complemented by a consistent record in customer service, including receiving a Center of Excellence certification for 20 consecutive years.

Bread Notable Investors

  • Kinnevik
  • Bessemer Venture Partners
  • Menlo Ventures
  • RRE Ventures
  • Colle Capital Partners
  • Cue Ball

Bread Founders

  • Co-Founder, Josh Abramowitz
  • Co-Founder, Daniel Simon
  • Co-Founder, Faraz Rana

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Bread worth joining?

Deciding whether to join a private company like Bread requires a careful evaluation of your equity offer and the company's future prospects. Tools like Prospect can help you analyze the potential value of your stock options and make a more informed career decision.

What should I do with my Bread stock?

Managing stock in a private company like Bread involves complex decisions around when to exercise options or sell shares to optimize for taxes and returns. Platforms such as Prospect offer customized strategies for exercising and selling your equity to help you maximize its post-tax value.

Can you sell Bread stock?

Selling stock in a private company like Bread is often possible during specific liquidity events, such as tender offers or secondary market sales, but it is not as straightforward as selling public stock. Resources like Prospect's Tender Offer Tools can help you determine which shares are most tax-optimal to sell when an opportunity arises.

How can I find the value of my Bread stock?

Determining the value of stock in a private company is challenging as it isn't publicly traded, but its value is often based on the last 409A valuation or a recent funding round. To get a more forward-looking estimate, predictive models from platforms like Prospect can forecast your equity's future value using data from funding rounds and market trends.

What is Bread's equity worth?

The precise worth of equity in a private company like Bread is not public, but it can be estimated based on factors like the company's latest valuation and your specific grant details. Platforms like Prospect help you project the potential net value of your holdings by creating customized strategies and financial models.

What is Bread's stock ticker symbol?

As a private company, Bread does not have a stock ticker symbol because its shares are not traded on a public stock exchange. Ticker symbols are only assigned to companies once they complete an Initial Public Offering (IPO).

Can I buy or sell Bread stock?

As an employee, you can "buy" stock by exercising your vested options, and you can sell shares during company-approved liquidity events like tender offers. For non-employees, acquiring stock in a private company like Bread is generally not possible outside of specific, regulated secondary markets.

What is the criteria to buy or invest in Bread stock?

The most common way to acquire stock in a private startup like Bread is by being an employee who receives equity compensation in the form of stock options or RSUs. Direct investment is typically restricted to venture capital firms and accredited investors during official fundraising rounds.

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