BetterUp
BetterUp is a professional coaching platform that uses AI and behavioral science to provide personalized development for individuals and workforces.
Secondary Market Price
How BetterUp Measures Up
To help you manage your BetterUp equity, Prospect has run the company through our machine learning model.
Prospect Rating
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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.
Exit Risk
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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.
Funding Stage
Series E
A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.
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Prospect Projected Future BetterUp Prices
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Powerful tools to earn more from your equity
Company Description
BetterUp is a professional training and coaching company that develops and operates a platform for human transformation. The company provides services for both individuals and organizations, utilizing a combination of coaching, AI technology, and behavioral science to improve metrics like resilience, adaptability, and productivity. Its main product, the "BetterUp: The Human Transformation Platform," delivers personalized experiences focused on leadership effectiveness, mental fitness, and connection. Founded in 2013 by Alexi Robichaux and Eduardo Medina, the company is headquartered in Austin, Texas, and employs between 501 and 1,000 people. BetterUp has raised a total of $269.8 million in funding, with a market valuation of $1.7 billion as of March 2021, and had a more recent funding event of US$214.7K in March 2024.
The company continues to focus on the integration of human coaching and artificial intelligence. BetterUp has recently emphasized its AI ethics and safety standards, which include human oversight and crisis-detection models for its AI Coach, 'Grow.' The company also gained attention when a Harvard Business Review op-ed from its research division was named the most popular HBR article of 2025. Future plans include hosting the Uplift 2026 conference, with keynote speakers Kristen Bell and Adam Grant, to discuss purpose and performance in an AI-driven era. BetterUp is also expanding its thought leadership through partnerships, such as a session with the ICF Hong Kong Chapter on AI's impact on the coaching industry.
- Wellington Management
- ICONIQ Growth
- Lightspeed Venture Partners
- Salesforce Ventures
- Mubadala Investment Company
- Sapphire Ventures
- Morningside Group
- SV Angel
- PLUS Capital
- Threshold Ventures
- Freestyle Capital
- Crosslink Capital
- Tenaya Capital
- Ulu Ventures
- Co-Founder, Alexi Robichaux
- Co-Founder, Eduardo Medina
Peer Group Comparison
Vs Peer Group of >$4B Startups
Frequently Asked Questions
Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.
Is BetterUp worth joining?
Deciding whether to join any company is a personal choice that depends on factors like career goals, company culture, and compensation. If you receive an offer that includes equity, it's important to understand its potential value and how to manage it as part of your overall financial plan.
What should I do with my BetterUp stock?
The right strategy for your private stock depends on your personal financial situation, risk tolerance, and goals. Platforms like Prospect can help you create a custom plan by offering tax-optimized exercise and selling strategies based on your specific equity holdings.
Can you sell BetterUp stock?
As a private company, BetterUp stock isn't publicly traded, but employees may be able to sell shares during specific events like a tender offer. Tools are available to help you navigate these sales by determining how much to sell and which shares are most tax-efficient.
How can I find the value of my BetterUp stock?
Valuing private stock is difficult because it doesn't have a public market price, but you can use specialized tools to get an estimate. Some platforms offer predictive models that use proprietary data to help you project the future value of your shares and make informed decisions.
What is BetterUp's equity worth?
The precise value of a private company's equity is not public information and is typically based on its most recent 409A valuation. To understand what your specific holdings might be worth, you can use equity management platforms like Prospect to model different financial scenarios.
What is BetterUp's stock ticker symbol?
As a private company, BetterUp has not yet had an Initial Public Offering (IPO) and is not listed on a public stock exchange. Therefore, it does not have a stock ticker symbol.
Can I buy or sell BetterUp stock?
Selling private stock is typically limited to employees or early investors during company-approved windows, while buying is usually restricted to accredited investors in private funding rounds. While platforms like Prospect can help existing shareholders manage and sell their equity, they do not facilitate the purchase of shares for outside investors.
What is the criteria to buy or invest in BetterUp stock?
Investing in a private company like BetterUp is generally reserved for accredited investors who meet specific income or net worth thresholds set by regulators. These investment opportunities are typically part of organized funding rounds and are not open to the general public.
