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Benitago Group

Benitago Group, acquired by Cove Brands in 2024, builds and acquires brands to become a top seller on Amazon.

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
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Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
$50M-$100M
Company Valuation
Updated: 
Jan 2026
ECommerce
Industry
New York, NY
Headquarters
2016
Year Founded
100+
Employee Count

How Benitago Group Measures Up

To help you manage your Benitago Group equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series A

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

Est val $50M-$100M
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Jan 28, 2026

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Prospect Projected Future Benitago Group Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Benitago Group's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Founded in 2016, Benitago Group is a retail company that builds and acquires consumer brands with the objective of selling them on Amazon. The company's business model involves both developing brands internally and purchasing existing strategic brands. Headquartered in New York, NY, with an additional office in London, the company has grown to a size of 51-200 employees.

The company's stated goal is to become the largest seller on the Amazon platform by continuing its strategy of brand development and acquisition. In a significant recent development, Benitago Group was acquired by Cove Brands in 2024.

Benitago Group Notable Investors

  • CoVenture
  • HSBC UK

Benitago Group Founders

  • Co-Founder, Co-Founder Benedict Dohmen
  • Co-Founder, Co-Founder Santiago Nestares

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Benitago Group worth joining?

Evaluating an offer from a private company like Benitago Group involves assessing the potential value of its equity compensation. Platforms like Prospect can help you make an informed decision by providing data-driven projections on the future value of your potential stock holdings.

What should I do with my Benitago Group stock?

Managing private stock requires a clear strategy to optimize its value and minimize taxes upon exercising or selling. Using a service like Prospect can provide you with a personalized, multi-year plan for your Benitago Group equity based on your financial situation.

Can you sell Benitago Group stock?

Yes, it is often possible to sell stock in a private company like Benitago Group through secondary markets or in a tender offer. Prospect offers tools to help you decide how much to sell and identify which shares are the most tax-optimal to offload.

How can I find the value of my Benitago Group stock?

Determining the value of private stock can be difficult, as it isn't publicly traded and valuation can be complex. You can use Prospect’s predictive models, which analyze market data to project the future value of your shares and help you understand what your equity might be worth.

What is Benitago Group's equity worth?

The precise worth of Benitago Group's equity is not public information and depends on factors like its latest valuation and business performance. To get a clearer picture, you can use tools from Prospect that model your equity's potential value based on proprietary data and analysis.

What is Benitago Group's stock ticker symbol?

Benitago Group does not have a stock ticker symbol because it is a private company whose shares are not available on public stock exchanges. Ticker symbols are assigned to companies only when they go public through an Initial Public Offering (IPO).

Can I buy or sell Benitago Group stock?

As a private company, Benitago Group stock is not available for purchase on public markets, though employees can often sell shares through secondary markets or tender offers. Platforms like Prospect provide tools and guidance to help employees navigate these selling opportunities.

What is the criteria to buy or invest in Benitago Group stock?

Investing in a private company like Benitago Group is typically restricted to accredited investors and employees who receive equity as part of their compensation. If you are an employee, services like Prospect can help you manage that equity rather than acquire more.

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