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Automattic

Automattic is a distributed software company known for products like WordPress.com, WooCommerce, and Tumblr that support the open web.

$25.20

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
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Current FMV
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Company Valuation
Updated: 
Jan 2026
Industry
San Francisco, CA
Headquarters
2005
Year Founded
2000+
Employee Count
$25.20

Secondary Market Price

Updated: 
Jan 2026
Current Preferred Price
Date:
Sign in to view
Prospect Projected Preferred
Current FMV
Date:
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Prospect Projected FMV
--
Company Valuation
Updated: 
Jan 2026
Industry
San Francisco, CA
Headquarters
2005
Year Founded
2000+
Employee Count

How Automattic Measures Up

To help you manage your Automattic equity, Prospect has run the company through our machine learning model.

Prospect Rating

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This rating reflects our belief in this company's potential to grow to that many times its current value in 4 years. For an employee with stock, this rating suggests a potential return on equity, but it also comes with some risk.

Exit Risk

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Our rating is a reflection of the likelihood of this company achieving a liquidity event for its employees based on the quality of investors, funding stage, founders, and more.

Funding Stage

Series E

A company’s funding stage reflects how established it is, how quickly it is scaling, and the average impact an employee may have when joining.

$25.20
Est val --
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Jan 6, 2026

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Prospect Projected Future Automattic Prices

Prospect’s machine learning model has been trained on the same data top-tier investors use to project the likely range of outcomes for Automattic's equity. Create a free account to view 10th-90th percentile projections over 2, 4, and 6 years.

Powerful tools to earn more from your equity

Company Description

Automattic is a software development company that builds web publishing platforms and services. The company operates on a fully distributed model, with more than 1,730 employees working from 92 countries. Its portfolio of products includes the website platform WordPress.com, the e-commerce plugin WooCommerce, the social networking site Tumblr, the server backup software Jetpack, and the journaling app Day One. Founded in 2005, Automattic has grown by developing its own services and acquiring established brands, guided by a mission to "make the web a better place" and a commitment to open-source software.

The company continues to pursue its goal of democratizing publishing and commerce. A recent, significant development is the appointment of Stephen Wolfram, founder of Wolfram Research, as a Special Advisor to help guide Automattic's open-source mission. On the product front, the company has shown a focus on interoperability, with its Day One app recently launching an integration with Zapier that connects it to over 8,000 other applications. This, along with consistent updates and feature releases for its other services like Pocket Casts and Tumblr, points to continued development across its suite of web tools.

Automattic Notable Investors

  • Tiger Global Management
  • Salesforce Ventures
  • Insight Venture Partners
  • ICONIQ Capital
  • True Ventures
  • Wellington Management
  • BlackRock
  • Alta Park Capital
  • Addition
  • Schonfeld
  • New York Times Company
  • Polaris Ventures
  • Radar Partners
  • CNET
  • Chris Sacca
  • Endurance International Group
  • Avant Global
  • Aglaé Ventures
  • Cameleon Invest
  • Akkadian Ventures

Automattic Founders

  • Co-Founder, CEO Brian Schimpf
  • Co-Founder, Matt Mullenweg

Peer Group Comparison

Vs Peer Group of >$4B Startups

Frequently Asked Questions

Is Anduril worth joining?

Joining Anduril as an employee is another way to acquire equity, typically through stock options included in compensation packages.

Is Automattic worth joining?

Deciding to join a private company like Automattic involves assessing the total compensation package, especially the equity component. Platforms like Prospect can help you model the future value of your equity and understand its potential worth.

What should I do with my Automattic stock?

Managing stock in a private company like Automattic involves strategic decisions about when to exercise options and when to sell to minimize taxes. You can use a platform like Prospect to create a personalized strategy for your equity, including tax-optimized exercise plans.

Can you sell Automattic stock?

As a private company, Automattic stock isn't traded on a public exchange, but employees can often sell shares through secondary markets or company-approved tender offers. Prospect's tools can help you navigate these sales by determining how much to sell and which shares are most tax-efficient.

How can I find the value of my Automattic stock?

Valuing stock in a private company like Automattic is complex as it's not publicly traded, but valuations are often determined during funding rounds or secondary sales. You can use predictive modeling tools from platforms like Prospect to forecast the potential future value of your shares based on proprietary data.

What is Automattic's equity worth?

The precise worth of Automattic's equity is not public information and fluctuates based on factors like funding rounds and overall company performance. To understand the potential value of your specific holdings, you can use platforms like Prospect to model different scenarios and project future growth.

What is Automattic's stock ticker symbol?

As a private company, Automattic does not have a stock ticker symbol. Ticker symbols are only assigned to companies when they list their shares for trading on a public stock exchange, such as the NYSE or NASDAQ.

Can I buy or sell Automattic stock?

Selling stock in a private company like Automattic is typically possible during specific events like tender offers, while buying is usually restricted to employees exercising their stock options. Tools from Prospect can help you optimize both exercising your options and selling your shares to maximize your financial outcome.

What is the criteria to buy or invest in Automattic stock?

Investing in a private company like Automattic is typically restricted to institutional investors, accredited investors, or employees receiving equity as part of their compensation. The general public cannot usually buy shares until the company goes public through an Initial Public Offering (IPO).

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