Zapier is an automation platform that enables customers to connect and automate workflows across 6,000+ apps without coding. Users can set up "Zaps" that automatically transfer data between apps based on triggers and actions. Founded in 2011, Zapier has scaled to over $140 million ARR with 5 million users while raising only $1.4 million in funding.

The founding team of Wade Foster, Bryan Helmig, and Mike Knoop leveraged their prior experience to build an easy-to-use product, find initial customers through targeted outreach, and drive growth through SEO-optimized content marketing. Zapier achieved profitability in 2014 and now has a $5B valuation, reflecting strong product-market fit.

With its large app ecosystem and loyal user base, Zapier is well-positioned for continued growth. However, the company faces increasing competition from newer integration platforms like Workato and Tray.io. It also has exposure to platform risk if major partners like Google and Microsoft change their integration policies.