Traba is a marketplace connecting light industrial workers with businesses that want to fill open shifts, primarily in warehousing, distribution, and event staffing. Traba is backed by best in class investors like Founders Fund, General Catalyst, and Khosla Ventures.
Traba is going after large pools of existing spend. Businesses spent >$30B on industrial staffing services in the U.S. in 2020. Top investors have backed companies building labor marketplaces before like Instawork (Benchmark, Greylock) and Workrise (formerly RigUp; Founders Fund, Andreessen Horowitz) but none have broken out to the same degree of success as some of their gig economy counterparts (like Uber and DoorDash).
There were many search engines before Google and social networks before Facebook. Traba is betting that they can crack the code for labor marketplaces and become the category-defining company.
With just 100 employees, Traba is at a potential inflection point as the company grows from new entrant to market leader.
Oct 26 2023
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