Jasper is an AI content platform that helps businesses overcome creative blocks and generate high-quality, original marketing content. Its AI writing assistant enables the automated creation of blog articles, social media posts, marketing emails, and images. Founded in 2015 by Dave Rogenmoser, Chris Hull, and John Morgan, the company pivoted in 2020 to focus on AI-powered content generation for marketing. Jasper has raised $131 million in funding and achieved $80 million in annual recurring revenue in 2022, serving over 100,000 customers including Amplitude, HubSpot, and SentinelOne.

Jasper has grown headcount by over 70% in the last year, indicating a strong growth trajectory. However, the company recently faced challenges, cutting staff and reducing its internal valuation by 20% as growth slowed. In late 2023, both the CEO and CTO stepped down and were replaced. As general-purpose AI models from companies like OpenAI and Anthropic continue to get better, there is a chance that platforms like Jasper will find it harder to differentiate their value proposition from both general-purpose models and up-and-coming competitors. There are also potential legal concerns around copyright and intellectual property in AI-generated content.

Joining Jasper, you'll be part of a well-funded AI startup that achieved early traction and now faces a critical juncture as it tries to secure its position in a rapidly evolving market.